department
'department' is a highly searched keyword with 450,000 average monthly searches. It has heavy competition on Etsy with 86,514 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 36/100, ranking for 'department' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.50 and $249, with most priced around $25.65. The estimated cost per click for 'department' is $2.91 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
450,000
Competition
86,514
Cost per click
$2.91
Keyword difficulty
36/100
Moderate
'department' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 450,000 |
| October 2025 | 450,000 |
| November 2025 | 450,000 |
| December 2025 | 368,000 |
| January 2026 | 450,000 |
| February 2026 | 368,000 |
| March 2026 | 450,000 |
| April 2026 | 368,000 |
| May 2026 | 450,000 |
| June 2026 | 368,000 |
| July 2026 | 450,000 |
| August 2026 | 450,000 |
How much does 'department' cost on Etsy?
96 listings · USD
Search volume by country
450,000Competition by country
86,514How to rank for 'department' on Etsy
Target the right market
United States leads both search demand (11%) and competition (84%) for 'department', but neither is overwhelmingly dominant.
Price competitively
The price range for 'department' is unusually wide — from $1.50 up to $249. The median sits at $25.65, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 36/100, 'department' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.91 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'department' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'emergency department' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'department'
Generate Tags
Find the best tags to pair with 'department' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'department' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'department' from scratch
Open toolVideo Generator
Turn your 'department' product photos into a listing video
Open toolTop Etsy listings for 'department'
Sample of 12 results
Personalized FIRE DEPARTMENT Shield - Laser Engraved YETI Tumblers, Mugs with Handles, Can Colsters and Bottles, Select from 4 colors
UberEngravings
The First Due Custom Fire Department Hat | Customizable embroidered Patch Hat
BrickHouseEmbroidery
Emergency Department Sweatshirt, Emergency Room Sweater, ER Nurse Crewneck, Emergency Crew Gift, ER Squad Gift, Gift For Coworkers
STYLECTDESIGN
Fire Department Hat | Custom Leather Patch, Firefighter Gift, Volunteer Firefighter, Station Gear, Firefighter Hat, Firefighter
LaserPrintCo
Radiology T-Shirt, Radiologic Technologist Shirt, Radiology Department Tee, Rad Tech Gift, XRay Tech TShirt, X Ray Tech Shirt, Nurses Day
CozyCreationsBtq
12pcs police department Charms silver tone police charm pendant 18x13mm
XinanDesigns
Radiology Department Embroidered Sweatshirt, RAD Tech Crewneck, X-ray Technologist Sweater
BoLaLo
Emergency Department Shirt Comfort Colors, Emergency Shirt, Emergency Nurse Shirt, Retro ER Nurse Tshirt,Floral ER Nurse Shirt,ER Nurse Gift
SeVela
Emergency Department Shirt, ER Nurse Shirt, Emergency Room Nurse Tee, Comfort Colors Shirt, ER Nurse Gift, Emergency Medicine Tee
OhThatsMeStudio
Radiology Department Sweatshirt • Radiology Is My Jam Faux Patchwork Sweater • RAD Tech Strawberry Pullover • Cute Xray Tech Gifts • CT MRI
LetsGrowBoutique
Radiology Department Halloween Shirt • Radiology Gifts • RAD Tech Fall Work Tshirt • X-ray Tech Gift • CT MRI Tech Tees • Ultrasound Tech
LetsGrowBoutique
Custom Fire Department Hat, Personalized Embroidered Cap with FIRE in Varsity Style
AquaAndBlazeDesigns
Frequently asked questions about 'department'
How much search demand does 'department' get?
'department' receives 450,000 monthly searches globally. That's substantial demand, but with 86,514 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'department'?
There are 86,514 Etsy listings competing for 'department'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'department' worth targeting for my Etsy shop?
'department' has a keyword difficulty of 36/100 (moderate). Combined with a median product price of $25.65, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'department' products?
Prices for 'department' products range from $1.50 to $249. The median is $25.65 and the average is $31.34. 42% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'department'?
United States generates 11% of searches for 'department'.
How do I get my listing to rank for 'department'?
Since 'department' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'department' include 'emergency department' and 'fire department'.
How commercially valuable is 'department'?
The cost per click for 'department' is $2.91. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'department' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.
Keywords related to 'department'
Tags
Materials
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