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Keyword overview Updated Sep 22, 2026

dark perfume

'dark perfume' is a highly searched keyword with 2,900 average monthly searches. It has relatively low competition on Etsy with only 3,783 listings targeting the keyword. In the past year, search interest peaked in March 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 27/100, 'dark perfume' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $3.99 and $185, with most priced around $20. The estimated cost per click for 'dark perfume' is $1.12 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

2,900

High volume

Competition

3,783

Low competition

Cost per click

$1.12

High ad competition

Keyword difficulty

27/100

Easy

'dark perfume' search trend

Monthly searches

MonthSearches
October 20252,900
November 20252,900
December 20253,600
January 20262,900
February 20262,400
March 20265,400
April 20262,900
May 20262,900
June 20262,900
July 20262,900
August 20263,600
September 20263,600

How much does 'dark perfume' cost on Etsy?

Under $10 15%
$10 – $25 48%
$25 – $50 25%
$50 – $100 10%
$100+ 2%

80 listings · USD

Search volume by country

2,900
USA 390
13%
OTHER 2,510
87%

Competition by country

3,783
USA 1,852
49%
OTHER 1,931
51%

How to rank for 'dark perfume' on Etsy

Target the right market

United States leads both search demand (13%) and competition (49%) for 'dark perfume', but neither is overwhelmingly dominant.

Price competitively

The price range for 'dark perfume' is unusually wide — from $3.99 up to $185. The median sits at $20, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 48% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 27/100, 'dark perfume' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'dark perfume' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gothic perfume' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'dark perfume'

Top Etsy listings for 'dark perfume'

Sample of 12 results
Rotten Perfume - dark plum, rich amber, and blackened oud

Rotten Perfume - dark plum, rich amber, and blackened oud

$20.00 3,084 34,955

LovesickWitchery

Melancholia Perfume - dark fruit, aged books, and palo santo

Melancholia Perfume - dark fruit, aged books, and palo santo

$20.00 2,932 33,216

LovesickWitchery

Nightshade Perfume - Dark Berries, Moonlit Florals, Vanilla Absolute, Haunted Woods- Indie Fragrance- Goth Perfume

Nightshade Perfume - Dark Berries, Moonlit Florals, Vanilla Absolute, Haunted Woods- Indie Fragrance- Goth Perfume

$22.00 1,813 12,220

CalypsosCottageGifts

MIDNIGHT in the GRAVEYARD // Cool Rain, Fog, Damp Dirt, Moss, White Funeral Lilies, Dark Patchouli // Gothic Witchy Perfume Oil

MIDNIGHT in the GRAVEYARD // Cool Rain, Fog, Damp Dirt, Moss, White Funeral Lilies, Dark Patchouli // Gothic Witchy Perfume Oil

$26.00 1,455 13,292

ParanormalPerfumes

Haunted Mirror EDP – Dark Gothic Perfume with Frankincense

Haunted Mirror EDP – Dark Gothic Perfume with Frankincense

£4.85 569 6,407

JulietRosePerfumes

NINTH HOUSE // Tobacco, Tonka Bean, White Tea, Spiced Vanilla, Dried Fruit, Saffron, Sweet Woods // Dark Academia Witchy Perfume

NINTH HOUSE // Tobacco, Tonka Bean, White Tea, Spiced Vanilla, Dried Fruit, Saffron, Sweet Woods // Dark Academia Witchy Perfume

$26.00 563 3,764

ParanormalPerfumes

The Conjuring Perfume- 30ml EDT : Burnt Sugar, Dark Patchouli, Warm Woods and Vanilla

The Conjuring Perfume- 30ml EDT : Burnt Sugar, Dark Patchouli, Warm Woods and Vanilla

$39.99 384 2,432

FreyjasDaughters

HEKATE | Dark Gourmand Perfume Oil | Bourbon + Tobacco | Cherry + Chocolate | Alcohol-Free Extrait De Parfum

HEKATE | Dark Gourmand Perfume Oil | Bourbon + Tobacco | Cherry + Chocolate | Alcohol-Free Extrait De Parfum

$3.99 330 6,256

Alchemy6

TWISTED CARNEVIL - Clowns, Dark Carnival, Cotton Candy, Funnel Cake & Gasoline - Rollerball Perfume Oil - Gothic, Halloween, Gourmand

TWISTED CARNEVIL - Clowns, Dark Carnival, Cotton Candy, Funnel Cake & Gasoline - Rollerball Perfume Oil - Gothic, Halloween, Gourmand

C$21.99 278 3,555

VampressHeart

Samhain Night Perfume Oil - Spiced Apples, Dark Chocolate, Incense, Violets, Bitter Orange, Mandarin, Herbs, Patchouli, Earth, Kaffir Lime

Samhain Night Perfume Oil - Spiced Apples, Dark Chocolate, Incense, Violets, Bitter Orange, Mandarin, Herbs, Patchouli, Earth, Kaffir Lime

$6.00 275 3,486

LunaAndEvesBoutique

Haunted Mirror EDP Sample: Dark Gothic Perfume with Frankincense

Haunted Mirror EDP Sample: Dark Gothic Perfume with Frankincense

£4.75 273 4,356

JulietRosePerfumes

WHITE FLORAL  "After Dark" Perfume Spray, Gardenia Jasmine Ylang ylang Oakmoss Musk  Perfume for Mom Gift Floral Spring Perfume Travel Size

WHITE FLORAL "After Dark" Perfume Spray, Gardenia Jasmine Ylang ylang Oakmoss Musk Perfume for Mom Gift Floral Spring Perfume Travel Size

$27.00 262 2,863

GoldandPalmsAtelier

Frequently asked questions about 'dark perfume'

How much search demand does 'dark perfume' get?

'dark perfume' receives 2,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'dark perfume'?

There are 3,783 Etsy listings competing for 'dark perfume'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'dark perfume' worth targeting for my Etsy shop?

'dark perfume' has a keyword difficulty of 27/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'dark perfume' products?

Prices for 'dark perfume' products range from $3.99 to $185. The median is $20 and the average is $28.37. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 48% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'dark perfume'?

United States generates 13% of searches for 'dark perfume'.

How do I get my listing to rank for 'dark perfume'?

Since 'dark perfume' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'dark perfume' include 'gothic perfume' and 'perfume oil'.

How commercially valuable is 'dark perfume'?

The cost per click for 'dark perfume' is $1.12. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'dark perfume' seasonal or trending?

Search volume rose 24% between October 2025 and September 2026. A 24% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around March 2026.

Keywords related to 'dark perfume'

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