Keyword Overview

custom greeting card

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Monthly Search Volume

8,100

High volume

Competition

149,999

High competition

Cost Per Click

$2.60

High ad competition

Keyword Difficulty

52/100

Moderate

'custom greeting card' Search Trend

MonthSearches
May 20255,400
June 20254,400
July 20253,600
August 20254,400
September 20256,600
October 20258,100
November 20258,100
December 202522,200
January 20265,400
February 20266,600
March 202612,100
April 20263,600

Search Volume by Country

8,100
USA 5,400
67%
UK 320
4%
AUS 170
2%
EU 70
1%
CAN --
--
IND --
--
OTHER 2,140
26%

Competition by Country

149,999
USA 69,159
46%
UK 68,950
46%
EU 6,970
5%
AUS 3,667
2%
CAN --
--
IND --
--
OTHER 1,253
1%

How to Rank for 'custom greeting card' on Etsy

Target the Right Market

The market for 'custom greeting card' is heavily concentrated in United States, which accounts for 67% of searches and 46% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 52/100, 'custom greeting card' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.60 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 3 words, 'custom greeting card' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'custom greeting card'

Frequently Asked Questions About 'custom greeting card'

'custom greeting card' receives 8,100 monthly searches globally. That's substantial demand, but with 149,999 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 149,999 Etsy listings competing for 'custom greeting card'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'custom greeting card' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 67% of searches for 'custom greeting card'. United Kingdom and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'custom greeting card' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'custom greeting card' is $2.60. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 33% between May 2025 and April 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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