custom anniversary

'custom anniversary' receives 20 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 1,025,456 Etsy listings competing for 'custom anniversary'. With a difficulty score of 98/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (48%), while demand is strongest in Australia — a gap worth exploiting.

'custom anniversary' has a keyword difficulty of 98/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'custom anniversary' products range from $1.90 to $400. The median is $22 and the average is $31.75. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Australia generates 25% of searches for 'custom anniversary'. Canada and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means Australia buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'custom anniversary' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'custom anniversary' include 'anniversary gift' and 'wedding anniversary'.

The cost per click for 'custom anniversary' is $1.42. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 50% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.