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Keyword overview Updated Sep 25, 2026

cats

'cats' is a highly searched keyword with 13,600,000 average monthly searches. It has heavy competition on Etsy with 2,939,702 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 50/100, ranking for 'cats' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.50 and $75, with most priced around $14.80. The estimated cost per click for 'cats' is $1.56 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

13,600,000

High volume

Competition

2,945,269

High competition

Cost per click

$1.56

Low ad competition

Keyword difficulty

50/100

Moderate

'cats' search trend

Monthly searches

MonthSearches
October 202511,100,000
November 202513,600,000
December 202513,600,000
January 202613,600,000
February 202613,600,000
March 202613,600,000
April 202611,100,000
May 202613,600,000
June 202611,100,000
July 202611,100,000
August 202611,100,000
September 202611,100,000

How much does 'cats' cost on Etsy?

Under $10 14%
$10 – $25 68%
$25 – $50 13%
$50 – $100 4%
$100+ 0%

69 listings · USD

Search volume by country

13,600,000
USA 3,350,000
25%
EU 823,000
6%
UK 550,000
4%
CAN 368,000
3%
AUS 301,000
2%
OTHER 8,208,000
60%

Competition by country

2,945,269
USA 2,247,584
76%
EU 258,861
9%
UK 257,375
9%
CAN 114,528
4%
AUS 49,045
2%
IND 17,876
1%
OTHER 0
0%

How to rank for 'cats' on Etsy

Target the right market

United States leads both search demand (25%) and competition (76%) for 'cats', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'cats' is unusually wide — from $2.50 up to $75. The median sits at $14.80, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 68% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking difficulty

With a difficulty score of 50/100, 'cats' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.56 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'cats' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'cat collar' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'cats'

Top Etsy listings for 'cats'

Sample of 12 results
Personalized Pearl Pet Collar Necklace Elegant Ivory Pearl Dog Cat Jewelry with Rhinestones Jingle Bell Bling Beaded Puppy Cat Accessory

Personalized Pearl Pet Collar Necklace Elegant Ivory Pearl Dog Cat Jewelry with Rhinestones Jingle Bell Bling Beaded Puppy Cat Accessory

$17.00 22,390 334,082

TheChicDogBoutique

Dog Tag Dog Collar Personalized Cat Tag Custom Cat Collar Tag Cat ID Tag Dog ID Tag Dog Name Tag Engraved Pet Tag Gift

Dog Tag Dog Collar Personalized Cat Tag Custom Cat Collar Tag Cat ID Tag Dog ID Tag Dog Name Tag Engraved Pet Tag Gift

$3.99 11,603 586,369

Colorwin

Cat Bells - Special Character Jingle Bells - Cat Collar Bells - Extra Loud Noisy & Large

Cat Bells - Special Character Jingle Bells - Cat Collar Bells - Extra Loud Noisy & Large

$4.38 7,373 259,320

Pugs2Persians

Engraved Cat ID Tag / Cat ID Tag / Cat Collar Id Tag / Personalized Pet ID Tag for Cat, Kitten, Small Dog / Silent Name Plate Slider Tag

Engraved Cat ID Tag / Cat ID Tag / Cat Collar Id Tag / Personalized Pet ID Tag for Cat, Kitten, Small Dog / Silent Name Plate Slider Tag

$12.95 7,113 294,072

MadeByCleo

WOODY: Hand Stamped Personalized Custom Pet ID Tags for Dogs and Cats in Solid Brass

WOODY: Hand Stamped Personalized Custom Pet ID Tags for Dogs and Cats in Solid Brass

$29.99 3,531 122,217

blinkthings

Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds and Wildlife, Handmade Copper

Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds and Wildlife, Handmade Copper

£12.99 2,237 51,122

OurBeausBells

Kimono Silk Cat Collar (Vintage/ Upcycled Pet Collars)

Kimono Silk Cat Collar (Vintage/ Upcycled Pet Collars)

$16.98 994 27,707

LivHandcraftedStudio

Cat Tag, Cat ID Tag, Pet Tags, ID Tag, Custom Tag, Personalised Engraved Cat Tag, Personalized Cat Tag, Microchipped

Cat Tag, Cat ID Tag, Pet Tags, ID Tag, Custom Tag, Personalised Engraved Cat Tag, Personalized Cat Tag, Microchipped

£7.95 269 9,401

MAKEITPERSONALENGRAV

100% mulberry silk sleeping mask, embroidered cat sleeping mask, cute pure silk cat sleeping mask with adjustable strap

100% mulberry silk sleeping mask, embroidered cat sleeping mask, cute pure silk cat sleeping mask with adjustable strap

C$29.99 255 3,503

AphroditeboutiqueCA

Hand Made Japanese Style Collar for Cat (4mm) /Kitten, Adjustable Super light and Soft!! - Garden Yellow  -

Hand Made Japanese Style Collar for Cat (4mm) /Kitten, Adjustable Super light and Soft!! - Garden Yellow -

$12.00 242 4,713

SnobbyCats

autumn  Cat collar.Ginger yellow velvet Cat collar,rhinestone dog collar.fall cat collar,Birthday gift for cat,cat necklace.tiny dog collar.

autumn Cat collar.Ginger yellow velvet Cat collar,rhinestone dog collar.fall cat collar,Birthday gift for cat,cat necklace.tiny dog collar.

$18.98 175 1,356

Susudesignshop

Cute Custom Cat Pet ID Tag - Outdoor Cat Do Not Feed I Have a Home - on the front, your contact info on the back

Cute Custom Cat Pet ID Tag - Outdoor Cat Do Not Feed I Have a Home - on the front, your contact info on the back

$15.95 171 3,788

CanadianPetTags

Frequently asked questions about 'cats'

How much search demand does 'cats' get?

'cats' receives 13,600,000 monthly searches globally. That's substantial demand, but with 2,939,702 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'cats'?

There are 2,939,702 Etsy listings competing for 'cats'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'cats' worth targeting for my Etsy shop?

'cats' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'cats' products?

Prices for 'cats' products range from $2.50 to $75. The median is $14.80 and the average is $17.87. 68% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'cats'?

United States generates 25% of searches for 'cats'. European Union and United Kingdom also show meaningful demand.

How do I get my listing to rank for 'cats'?

Since 'cats' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'cats' include 'cat collar' and 'cat id tag'.

How commercially valuable is 'cats'?

The cost per click for 'cats' is $1.56. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'cats' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

Keywords related to 'cats'

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