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Keyword overview Updated Sep 12, 2026

casual shoes

'casual shoes' is a highly searched keyword with 60,500 average monthly searches. It has heavy competition on Etsy with 57,721 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 40/100, ranking for 'casual shoes' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $6 and $409, with most priced around $145.70. The estimated cost per click for 'casual shoes' is $0.89 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

60,500

High volume

Competition

57,721

High competition

Cost per click

$0.89

High ad competition

Keyword difficulty

40/100

Moderate

'casual shoes' search trend

Monthly searches

MonthSearches
September 202560,500
October 202574,000
November 202590,500
December 202574,000
January 202674,000
February 202660,500
March 202660,500
April 202660,500
May 202660,500
June 202649,500
July 202660,500
August 202660,500

How much does 'casual shoes' cost on Etsy?

Under $10 1%
$10 – $25 1%
$25 – $50 10%
$50 – $100 26%
$100+ 62%

81 listings · USD

Search volume by country

60,500
USA 12,100
20%
EU 1,900
3%
OTHER 46,500
77%

Competition by country

57,721
USA 16,514
29%
EU 3,773
7%
UK 2,043
4%
CAN 841
1%
OTHER 34,550
60%

How to rank for 'casual shoes' on Etsy

Target the right market

United States leads both search demand (20%) and competition (29%) for 'casual shoes', but neither is overwhelmingly dominant.

Price competitively

Sellers listing under 'casual shoes' price between $6 and $409, clustering around a median of $145.70. The $100+ range dominates at 62% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking difficulty

With a difficulty score of 40/100, 'casual shoes' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $145.70, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization tips

'casual shoes' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'comfortable shoes' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'casual shoes'

Top Etsy listings for 'casual shoes'

Sample of 12 results
Handmade Women Flat Leather Shoes,Spring Oxford Shoes,Retro Leather Shoes, Casual Shoes, Slip Ons, Loafers

Handmade Women Flat Leather Shoes,Spring Oxford Shoes,Retro Leather Shoes, Casual Shoes, Slip Ons, Loafers

$69.00 474 11,918

HerHis

Handmade Women Brown Flat Leather Shoes,Comfortable Oxford Shoes, Soft Leather Shoes,Casual Shoes, Slip Ons, Loafers

Handmade Women Brown Flat Leather Shoes,Comfortable Oxford Shoes, Soft Leather Shoes,Casual Shoes, Slip Ons, Loafers

$89.00 409 9,808

HerHis

Black Handmade Shoes, Women Flat Shoes, Black Leather Shoes, Casual Shoes, Slip Ons, Loafers, Comfortable Shoes, Leather Flats

Black Handmade Shoes, Women Flat Shoes, Black Leather Shoes, Casual Shoes, Slip Ons, Loafers, Comfortable Shoes, Leather Flats

$409.00 306 4,561

KatzAndBirds

Mickey Mouse Inspired Women's Canvas Sneakers: Casual Shoes

Mickey Mouse Inspired Women's Canvas Sneakers: Casual Shoes

$48.00 266 9,953

Unlimited777footwear

Clair: Women’s Navy Blue Leather Lace-Up Oxford Flats – Minimalist Casual Shoes, Handcrafted and Customizable

Clair: Women’s Navy Blue Leather Lace-Up Oxford Flats – Minimalist Casual Shoes, Handcrafted and Customizable

$175.00 225 4,863

JuliaBoShoes

Sneakers Rick Owens Style Genuine Leather Wide lace Low Top Chunky Sneakers: Black Casual Shoes

Sneakers Rick Owens Style Genuine Leather Wide lace Low Top Chunky Sneakers: Black Casual Shoes

$229.98 221 16,543

MurroDesign

Digital Shoes Pattern - Laces Casual Shoes - Sewing Shoes Patterns - Men's Footwear Patterns - Shoes Templates - Leather Shoes Patterns PDF

Digital Shoes Pattern - Laces Casual Shoes - Sewing Shoes Patterns - Men's Footwear Patterns - Shoes Templates - Leather Shoes Patterns PDF

€11.35 125 2,314

ValevroShop

Men’s Color Block Sneakers, Lightweight Casual Shoes, Breathable Everyday Trainers

Men’s Color Block Sneakers, Lightweight Casual Shoes, Breathable Everyday Trainers

$145.70 124 3,370

Nuavit

BJD Doll Boots, 1/3 & 1/4 SD Size, Black and White Long Casual Shoes, Handmade Doll Footwear, Outfit Accessory

BJD Doll Boots, 1/3 & 1/4 SD Size, Black and White Long Casual Shoes, Handmade Doll Footwear, Outfit Accessory

$33.00 92 827

SerenigemAura

Colorful Bohemian Mandala Print Canvas Loafers for Women, Rainbow Lace Up Casual Shoes with Rubber Sole & Comfort Low Heel

Colorful Bohemian Mandala Print Canvas Loafers for Women, Rainbow Lace Up Casual Shoes with Rubber Sole & Comfort Low Heel

PHP 2600.00 87 6,031

GoldenNookStudios

Preppy Gingham Ribbon Shoelaces, Multi-Color Plaid Laces for Casual Shoes, Cute Bow Shoe Laces, Retro Cottagecore Trainers Accessories

Preppy Gingham Ribbon Shoelaces, Multi-Color Plaid Laces for Casual Shoes, Cute Bow Shoe Laces, Retro Cottagecore Trainers Accessories

IDR 143480.00 58 1,252

ShersaFer

Little white shoes, sports shoes, casual shoes, women's shoes, thick soled shoes, comfortable shoes, daily shoes

Little white shoes, sports shoes, casual shoes, women's shoes, thick soled shoes, comfortable shoes, daily shoes

HKD 391.00 49 2,649

SpecimenHK

Frequently asked questions about 'casual shoes'

How much search demand does 'casual shoes' get?

'casual shoes' receives 60,500 monthly searches globally. That's substantial demand, but with 57,721 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'casual shoes'?

There are 57,721 Etsy listings competing for 'casual shoes'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'casual shoes' worth targeting for my Etsy shop?

'casual shoes' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'casual shoes' products?

Prices for 'casual shoes' products range from $6 to $409. The median is $145.70 and the average is $150.03. 62% of listings fall in the $100+ range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'casual shoes'?

United States generates 20% of searches for 'casual shoes'.

How do I get my listing to rank for 'casual shoes'?

Since 'casual shoes' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'casual shoes' include 'comfortable shoes' and 'leather shoes'.

How commercially valuable is 'casual shoes'?

The cost per click for 'casual shoes' is $0.89. High ad competition combined with a median product price of $145.70 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'casual shoes' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

Keywords related to 'casual shoes'

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