brass ring
'brass ring' is a highly searched keyword with 22,200 average monthly searches. It has heavy competition on Etsy with 240,200 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 52/100, ranking for 'brass ring' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2 and $150, with most priced around $36. The estimated cost per click for 'brass ring' is $7.08 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly search volume
22,200
Competition
240,200
Cost per click
$7.08
Keyword difficulty
52/100
Moderate
'brass ring' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 22,200 |
| November 2025 | 22,200 |
| December 2025 | 22,200 |
| January 2026 | 27,100 |
| February 2026 | 22,200 |
| March 2026 | 22,200 |
| April 2026 | 22,200 |
| May 2026 | 27,100 |
| June 2026 | 22,200 |
| July 2026 | 22,200 |
| August 2026 | 22,200 |
| September 2026 | 22,200 |
How much does 'brass ring' cost on Etsy?
65 listings · USD
Search volume by country
22,200Competition by country
240,200How to rank for 'brass ring' on Etsy
Target the right market
Search demand for 'brass ring' is strongest in United States (67%), but most competing listings come from sellers in India (34%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $36 with shipping options that appeal to United States buyers.
Price competitively
The price range for 'brass ring' is unusually wide — from $2 up to $150. The median sits at $36, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (32% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 52/100, 'brass ring' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $7.08 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'brass ring' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'brass rings' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'brass ring'
Generate Tags
Find the best tags to pair with 'brass ring' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'brass ring' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'brass ring' from scratch
Open toolVideo Generator
Turn your 'brass ring' product photos into a listing video
Open toolTop Etsy listings for 'brass ring'
Sample of 12 results
African Brass Donut Beads: Nigerian Donut Beads African Brass Beads Brass Donut Beads Boho Rustic Brass Rings Crafts Supplies Jewelry Making
TheBeadChest
Vintage Brass Ring Set — Adjustable Boho Stackable Rings — Gift for Her
YusVintage
Stamping Ring Blank, 12 Raw Brass Ring Stamping Blanks (58x14x0.60mm) D0321
yakutum
Flower Adjustable Ring - Raw Brass Ring - Jewelry Supplier - Whosale Ring, AR013
APJewelrySupplier
Supplies brass Rings, round Rings, 9mm rings, solid jump rings, vintagerosefindings
VintageRoseFindings
Moon ring, golden moon ring, sterling brass ring, brass ring with moon, golden ring with moon, moon design, ring for woman, small ring, gift
JewelsChandra
Adjustable Brass Ring (18.75mm 8.5US inner size) 3014
OzBrassShop
10 Vintage Brass Rings. Size 5 Antique Brass Rings. FMB-131
BeadWorldSeattle
17-18mm Raw Brass Rings, Adjustable Ring Settings, Brass Wide Band Rings, Domed Cuff Rings, Raw Brass Findings, ZPR299
KJewelryMetal
Inner Size 17mm Raw Brass Ring Settings , Adjustable Rings , Hammared Rings, Star Rings, Raw Brass Star, Raw Brass Handmade Rings - RAW559
MBjewelrymetal
5 Egyptian Inspired Handmade Adjustable Brass Rings
MaasaiJambo
Antique Nigerian Brass Rings - Listing is for 3 Rings
BeadGoes
Frequently asked questions about 'brass ring'
How much search demand does 'brass ring' get?
'brass ring' receives 22,200 monthly searches globally. That's substantial demand, but with 240,200 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.
How saturated is the market for 'brass ring'?
There are 240,200 Etsy listings competing for 'brass ring'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (34%), while demand is strongest in United States — a gap worth exploiting.
Is 'brass ring' worth targeting for my Etsy shop?
'brass ring' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'brass ring' products?
Prices for 'brass ring' products range from $2 to $150. The median is $36 and the average is $38.07. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'brass ring'?
United States generates 67% of searches for 'brass ring'. India and Canada also show meaningful demand. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'brass ring'?
Since 'brass ring' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'brass ring' include 'brass rings' and 'adjustable ring'.
How commercially valuable is 'brass ring'?
The cost per click for 'brass ring' is $7.08. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'brass ring' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
Keywords related to 'brass ring'
Tags
Materials
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start freeNo credit card required