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Keyword overview Updated Oct 16, 2026

brass dog tag

'brass dog tag' is a moderately searched keyword with 480 average monthly searches. It has moderate competition on Etsy with 8,829 listings targeting the keyword. Search interest rose 23% between October 2025 and September 2026 — a good sign for sellers entering this market. With a keyword difficulty of 46/100, ranking for 'brass dog tag' is achievable but competitive — there are 8,829 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $4.99 and $51.01, with most priced around $26. The estimated cost per click for 'brass dog tag' is $1.26 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

480

Medium volume

Competition

8,829

Medium competition

Cost per click

$1.26

High ad competition

Keyword difficulty

46/100

Moderate

'brass dog tag' search trend

Monthly searches

MonthSearches
October 2025480
November 2025480
December 2025480
January 2026480
February 2026390
March 2026480
April 2026480
May 2026480
June 2026480
July 2026590
August 2026590
September 2026590

How much does 'brass dog tag' cost on Etsy?

Under $10 17%
$10 – $25 29%
$25 – $50 46%
$50 – $100 9%
$100+ 0%

35 listings · USD

Search volume by country

480
USA 170
35%
UK 140
29%
AUS 70
15%
CAN 20
4%
OTHER 80
17%

Competition by country

8,829
USA 2,792
32%
UK 1,448
16%
AUS 649
7%
CAN 433
5%
OTHER 3,507
40%

How to rank for 'brass dog tag' on Etsy

Target the right market

United States leads both search demand (35%) and competition (32%) for 'brass dog tag', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price competitively

Sellers listing under 'brass dog tag' price between $4.99 and $51.01, clustering around a median of $26. The $25 – $50 range dominates at 46% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 46/100, 'brass dog tag' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.26 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'brass dog tag' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'brass dog tag'

Top Etsy listings for 'brass dog tag'

Sample of 12 results
Personalized Brass Dog Tag, Engraved Pet ID Tag for Dogs & Cats, Custom Dog Name Tag, Solid Brass Cat Tag, Gold Pet Collar Tag, 3 Sizes

Personalized Brass Dog Tag, Engraved Pet ID Tag for Dogs & Cats, Custom Dog Name Tag, Solid Brass Cat Tag, Gold Pet Collar Tag, 3 Sizes

A$17.30 4,898 150,359

TEDDYLANECo

Round Dog Tag: Personalized Brass Dog Tag, Engraved Pet ID Tag, Custom Dog tag, Small Dog Tag for Dogs, Metal Name Keychain for gift

Round Dog Tag: Personalized Brass Dog Tag, Engraved Pet ID Tag, Custom Dog tag, Small Dog Tag for Dogs, Metal Name Keychain for gift

$31.99 2,158 69,440

wagtagdesign

Custom Dog Tag -Deep Engraved Brass Dog Tags

Custom Dog Tag -Deep Engraved Brass Dog Tags

£9.99 1,749 113,112

LettersandLinks

Personalized Brass Dog Tag, Cat tag, Pet ID Tag, Simple Dog Tag, Retro Dog Tag, Unique Dog Tag, Line Dog Tag

Personalized Brass Dog Tag, Cat tag, Pet ID Tag, Simple Dog Tag, Retro Dog Tag, Unique Dog Tag, Line Dog Tag

$24.00 998 22,431

BSILVER925

Dog Tag Personalized, Hand Stamped ID Tag for Dogs, Brass Dog Tag, Dog Collar Charms, Gold Dog Tag, Dog Tags for Dogs

Dog Tag Personalized, Hand Stamped ID Tag for Dogs, Brass Dog Tag, Dog Collar Charms, Gold Dog Tag, Dog Tags for Dogs

$34.00 948 20,088

NobleRhode

Brass Dog Tag Lock | Gold Pet ID Clip for Collars | Screw Clasp for Pet Tag |  Small Pet Tag Holder | Quick Collar Clip | Easy Change Clasp

Brass Dog Tag Lock | Gold Pet ID Clip for Collars | Screw Clasp for Pet Tag | Small Pet Tag Holder | Quick Collar Clip | Easy Change Clasp

$8.00 480 6,461

theCopperPoppy

Personalized Brass Dog Tag | Custom Pet ID Tag | Rustic Handmade Dog Collar Tag | Solid Brass Engraved Pet Tag | Large 1.25" Brass Tag

Personalized Brass Dog Tag | Custom Pet ID Tag | Rustic Handmade Dog Collar Tag | Solid Brass Engraved Pet Tag | Large 1.25" Brass Tag

$29.95 455 6,772

kyleemaedesigns

Hand Stamped Brass Dog Tag – Personalised Pet ID Tag - Small Paw Print

Hand Stamped Brass Dog Tag – Personalised Pet ID Tag - Small Paw Print

£12.95 398 11,243

TheDottieDogUK

Médaille personnalisée chien en laiton gravée à la main "COOPER"

Médaille personnalisée chien en laiton gravée à la main "COOPER"

€13.65 319 7,833

CFaitMainCreations

Personalized Brass Dog Tag, Floral Custom Pet ID Tag, Engraved Dog Name Tag for Collar, Raised Floral Pet Charm, Unique Puppy Gift

Personalized Brass Dog Tag, Floral Custom Pet ID Tag, Engraved Dog Name Tag for Collar, Raised Floral Pet Charm, Unique Puppy Gift

$6.99 248 5,698

EchooForm

Daisy Dog Tag, Hand Stamped Brass Dog Tag, Personalized Dog Tag Design

Daisy Dog Tag, Hand Stamped Brass Dog Tag, Personalized Dog Tag Design

$26.00 163 3,401

Leicustomcollars

Médaille pour chien ou chat en laiton massif - Gravure profonde de qualité

Médaille pour chien ou chat en laiton massif - Gravure profonde de qualité

€20.90 161 4,345

LesCotonsDeCecy

Frequently asked questions about 'brass dog tag'

How much search demand does 'brass dog tag' get?

'brass dog tag' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

How saturated is the market for 'brass dog tag'?

There are 8,829 Etsy listings competing for 'brass dog tag'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'brass dog tag' worth targeting for my Etsy shop?

'brass dog tag' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'brass dog tag' products?

Prices for 'brass dog tag' products range from $4.99 to $51.01. The median is $26 and the average is $24.54. 46% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

Which countries have the most demand for 'brass dog tag'?

United States generates 35% of searches for 'brass dog tag'. United Kingdom and Australia also show meaningful demand.

How do I get my listing to rank for 'brass dog tag'?

Place 'brass dog tag' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'brass dog tag' include 'custom dog tag' and 'dog name tag'.

How commercially valuable is 'brass dog tag'?

The cost per click for 'brass dog tag' is $1.26. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'brass dog tag' seasonal or trending?

Search volume rose 23% between October 2025 and September 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around July 2026.

Keywords related to 'brass dog tag'

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