Keyword Overview Updated Jul 30, 2026

brass charms

'brass charms' is a moderately searched keyword with 390 average monthly searches. It has heavy competition on Etsy with 529,116 listings targeting the keyword. Search demand held steady between August 2025 and July 2026 with no major seasonal swings. With a keyword difficulty of 78/100, 'brass charms' is hard to rank for — 529,116 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $0.75 and $139, with most priced around $4. The estimated cost per click for 'brass charms' is $0.55 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

390

Medium volume

Competition

529,116

High competition

Cost Per Click

$0.55

High ad competition

Keyword Difficulty

78/100

Hard

'brass charms' Search Trend

MonthSearches
August 2025390
September 2025390
October 2025390
November 2025390
December 2025390
January 2026390
February 2026320
March 2026390
April 2026320
May 2026390
June 2026390
July 2026390

How Much Does 'brass charms' Cost on Etsy?

Under $10 76%
$10 – $25 11%
$25 – $50 6%
$50 – $100 6%
$100+ 1%

85 listings · USD

Search Volume by Country

390
USA 170
44%
UK 30
8%
CAN 20
5%
OTHER 170
44%

Competition by Country

529,116
USA 186,436
35%
IND 48,949
9%
UK 16,919
3%
CAN 9,420
2%
AUS 2,973
1%
OTHER 264,419
50%

How to Rank for 'brass charms' on Etsy

Target the Right Market

United States leads both search demand (44%) and competition (35%) for 'brass charms', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price Competitively

The price range for 'brass charms' is unusually wide — from $0.75 up to $139. The median sits at $4, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 76% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 78/100, 'brass charms' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'brass charms' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'brass charm' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brass charms'

Top Etsy Listings for 'brass charms'

sample of 12 results
53 pairs- Raw Brass Jewelry Supplies, Brass Charm Pendant Findings, Earring Making Kit for Beginners, FREE Shipping (RB-999)

53 pairs- Raw Brass Jewelry Supplies, Brass Charm Pendant Findings, Earring Making Kit for Beginners, FREE Shipping (RB-999)

$69.60 3,924 81,793

Nbeads

26pc Spiral Brass Charms: Boho Jewelry Making Beads (12mm)

26pc Spiral Brass Charms: Boho Jewelry Making Beads (12mm)

$6.00 1,472 14,319

Thebeadshub0

24 pc Polished Brass Charms: 17mm Boho Jewelry Beads

24 pc Polished Brass Charms: 17mm Boho Jewelry Beads

$6.00 738 4,692

Thebeadshub0

2pcs Raw Brass Circle Leaf Charm Pendant, Willow Tree Leaves Charm, Round Leaf Earring Charm, Brass Charms for Jewelry Making RW-1014

2pcs Raw Brass Circle Leaf Charm Pendant, Willow Tree Leaves Charm, Round Leaf Earring Charm, Brass Charms for Jewelry Making RW-1014

$3.00 523 2,605

erdmetaljewelry

Tribal Labradorite Brass Stone Charm, Tribal Brass Stone Charms, Brass Charms for macrame, Brass Charms for Macramé and Jewelry Making, SC45

Tribal Labradorite Brass Stone Charm, Tribal Brass Stone Charms, Brass Charms for macrame, Brass Charms for Macramé and Jewelry Making, SC45

$12.20 371 2,463

Beenacreations

Macrame Anklet: Boho Style Waxed Polyester Foot Chain with Brass Charms F09

Macrame Anklet: Boho Style Waxed Polyester Foot Chain with Brass Charms F09

€14.99 291 6,869

HoliCreationShop

Brass charms, Brass charms, Raw Charms, Silverfilled charms, Charms for macrame and jewelry making, 25*13mm, Z54

Brass charms, Brass charms, Raw Charms, Silverfilled charms, Charms for macrame and jewelry making, 25*13mm, Z54

$3.20 283 2,573

Beenacreations

Sea Lion Charm Seal Vintage Charm Vintage Jewelry Vintage Brass Charm Vintage Pendants For Womem Dainty Pendant Jewelry Gift For Her

Sea Lion Charm Seal Vintage Charm Vintage Jewelry Vintage Brass Charm Vintage Pendants For Womem Dainty Pendant Jewelry Gift For Her

$12.99 221 1,129

eVintique

10pcs(1set) Woman Raw Brass Charms, Body Pendants, Female Body Charm, Brass Findings, Necklace Pendants, Jewelry Making Supplies RW-2263

10pcs(1set) Woman Raw Brass Charms, Body Pendants, Female Body Charm, Brass Findings, Necklace Pendants, Jewelry Making Supplies RW-2263

$4.00 187 1,286

erdmetaljewelry

Brass Nail Charms - Stick Shaped Raw Brass Charms - Jewelry Supplies - 34x2x0.75mm - PP1273

Brass Nail Charms - Stick Shaped Raw Brass Charms - Jewelry Supplies - 34x2x0.75mm - PP1273

$1.46 187 2,334

DOMEDBAZAAR

8x4mm Brass Drops for Macrame Jewelry, Polished Brass Drops, Brass Teardrops, Brass charms, Spacer findings, Golded pendants, Boho Charms

8x4mm Brass Drops for Macrame Jewelry, Polished Brass Drops, Brass Teardrops, Brass charms, Spacer findings, Golded pendants, Boho Charms

€5.50 179 3,612

ReychelArtMacrame

Moon Etched Stainless Steel Charms,Corroded Rabbit Brass Charms,Jewelry Supplies,DIY Necklace,Moon Phase Earrings,Earrings Findaings(SSB213)

Moon Etched Stainless Steel Charms,Corroded Rabbit Brass Charms,Jewelry Supplies,DIY Necklace,Moon Phase Earrings,Earrings Findaings(SSB213)

$2.85 120 529

happysupplies

Frequently Asked Questions About 'brass charms'

'brass charms' receives 390 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (44%) comes from United States.

There are 529,116 Etsy listings competing for 'brass charms'. With a difficulty score of 78/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'brass charms' has a keyword difficulty of 78/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'brass charms' products range from $0.75 to $139. The median is $4 and the average is $11.94. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 76% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 44% of searches for 'brass charms'. United Kingdom and Canada also show meaningful demand.

Since 'brass charms' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'brass charms' include 'brass charm' and 'raw brass charms'.

The cost per click for 'brass charms' is $0.55. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around August 2025.

Keywords Related to 'brass charms'

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