brass charms
'brass charms' is a moderately searched keyword with 390 average monthly searches. It has heavy competition on Etsy with 529,116 listings targeting the keyword. Search interest rose 23% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 77/100, 'brass charms' is hard to rank for — 529,116 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $0.75 and $139, with most priced around $4. The estimated cost per click for 'brass charms' is $0.55 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
390
Competition
529,116
Cost per click
$0.55
Keyword difficulty
77/100
Hard
'brass charms' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 390 |
| October 2025 | 390 |
| November 2025 | 390 |
| December 2025 | 390 |
| January 2026 | 390 |
| February 2026 | 320 |
| March 2026 | 390 |
| April 2026 | 320 |
| May 2026 | 390 |
| June 2026 | 390 |
| July 2026 | 390 |
| August 2026 | 480 |
How much does 'brass charms' cost on Etsy?
85 listings · USD
Search volume by country
390Competition by country
529,116How to rank for 'brass charms' on Etsy
Target the right market
United States leads both search demand (44%) and competition (35%) for 'brass charms', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'brass charms' is unusually wide — from $0.75 up to $139. The median sits at $4, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 76% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.
Ranking difficulty
With a difficulty score of 77/100, 'brass charms' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization tips
'brass charms' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'brass charm' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'brass charms'
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Open toolVideo Generator
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Open toolTop Etsy listings for 'brass charms'
Sample of 12 results
53 pairs- Raw Brass Jewelry Supplies, Brass Charm Pendant Findings, Earring Making Kit for Beginners, FREE Shipping (RB-999)
Nbeads
26pc Spiral Brass Charms: Boho Jewelry Making Beads (12mm)
Thebeadshub0
24 pc Polished Brass Charms: 17mm Boho Jewelry Beads
Thebeadshub0
2pcs Raw Brass Circle Leaf Charm Pendant, Willow Tree Leaves Charm, Round Leaf Earring Charm, Brass Charms for Jewelry Making RW-1014
erdmetaljewelry
Tribal Labradorite Brass Stone Charm, Tribal Brass Stone Charms, Brass Charms for macrame, Brass Charms for Macramé and Jewelry Making, SC45
Beenacreations
Macrame Anklet: Boho Style Waxed Polyester Foot Chain with Brass Charms F09
HoliCreationShop
Brass charms, Brass charms, Raw Charms, Silverfilled charms, Charms for macrame and jewelry making, 25*13mm, Z54
Beenacreations
Sea Lion Charm Seal Vintage Charm Vintage Jewelry Vintage Brass Charm Vintage Pendants For Womem Dainty Pendant Jewelry Gift For Her
eVintique
10pcs(1set) Woman Raw Brass Charms, Body Pendants, Female Body Charm, Brass Findings, Necklace Pendants, Jewelry Making Supplies RW-2263
erdmetaljewelry
Brass Nail Charms - Stick Shaped Raw Brass Charms - Jewelry Supplies - 34x2x0.75mm - PP1273
DOMEDBAZAAR
8x4mm Brass Drops for Macrame Jewelry, Polished Brass Drops, Brass Teardrops, Brass charms, Spacer findings, Golded pendants, Boho Charms
ReychelArtMacrame
Moon Etched Stainless Steel Charms,Corroded Rabbit Brass Charms,Jewelry Supplies,DIY Necklace,Moon Phase Earrings,Earrings Findaings(SSB213)
happysupplies
Frequently asked questions about 'brass charms'
How much search demand does 'brass charms' get?
'brass charms' receives 390 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (44%) comes from United States.
How saturated is the market for 'brass charms'?
There are 529,116 Etsy listings competing for 'brass charms'. With a difficulty score of 77/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.
Is 'brass charms' worth targeting for my Etsy shop?
'brass charms' has a keyword difficulty of 77/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.
What should I charge for 'brass charms' products?
Prices for 'brass charms' products range from $0.75 to $139. The median is $4 and the average is $11.94. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 76% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'brass charms'?
United States generates 44% of searches for 'brass charms'. United Kingdom and Canada also show meaningful demand.
How do I get my listing to rank for 'brass charms'?
Since 'brass charms' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'brass charms' include 'brass charm' and 'raw brass charms'.
How commercially valuable is 'brass charms'?
The cost per click for 'brass charms' is $0.55. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'brass charms' seasonal or trending?
Search volume rose 23% between September 2025 and August 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around August 2026.
Keywords related to 'brass charms'
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