Keyword Overview Updated Jul 30, 2026

brass charm

'brass charm' is a moderately searched keyword with 210 average monthly searches. It has heavy competition on Etsy with 529,117 listings targeting the keyword. Search interest rose 24% between August 2025 and July 2026 — a good sign for sellers entering this market. With a keyword difficulty of 80/100, 'brass charm' is hard to rank for — 529,117 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $0.89 and $139, with most priced around $4. The estimated cost per click for 'brass charm' is $0.64 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

210

Medium volume

Competition

529,117

High competition

Cost Per Click

$0.64

High ad competition

Keyword Difficulty

80/100

Hard

'brass charm' Search Trend

MonthSearches
August 2025170
September 2025170
October 2025170
November 2025210
December 2025210
January 2026260
February 2026170
March 2026210
April 2026210
May 2026210
June 2026210
July 2026210

How Much Does 'brass charm' Cost on Etsy?

Under $10 80%
$10 – $25 9%
$25 – $50 6%
$50 – $100 4%
$100+ 1%

82 listings · USD

Search Volume by Country

210
USA 90
43%
UK 10
5%
OTHER 110
52%

Competition by Country

529,117
USA 186,302
35%
IND 49,325
9%
UK 16,932
3%
CAN 8,626
2%
AUS 2,938
1%
OTHER 264,994
50%

How to Rank for 'brass charm' on Etsy

Target the Right Market

United States leads both search demand (43%) and competition (35%) for 'brass charm', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'brass charm' is unusually wide — from $0.89 up to $139. The median sits at $4, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 80% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 80/100, 'brass charm' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'brass charm' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'brass charms' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brass charm'

Top Etsy Listings for 'brass charm'

sample of 12 results
53 pairs- Raw Brass Jewelry Supplies, Brass Charm Pendant Findings, Earring Making Kit for Beginners, FREE Shipping (RB-999)

53 pairs- Raw Brass Jewelry Supplies, Brass Charm Pendant Findings, Earring Making Kit for Beginners, FREE Shipping (RB-999)

$69.60 3,924 81,793

Nbeads

26pc Spiral Brass Charms: Boho Jewelry Making Beads (12mm)

26pc Spiral Brass Charms: Boho Jewelry Making Beads (12mm)

$6.00 1,472 14,319

Thebeadshub0

24 pc Polished Brass Charms: 17mm Boho Jewelry Beads

24 pc Polished Brass Charms: 17mm Boho Jewelry Beads

$6.00 738 4,692

Thebeadshub0

2pcs Raw Brass Circle Leaf Charm Pendant, Willow Tree Leaves Charm, Round Leaf Earring Charm, Brass Charms for Jewelry Making RW-1014

2pcs Raw Brass Circle Leaf Charm Pendant, Willow Tree Leaves Charm, Round Leaf Earring Charm, Brass Charms for Jewelry Making RW-1014

$3.00 523 2,605

erdmetaljewelry

Brass charms, Brass charms, Raw Charms, Silverfilled charms, Charms for macrame and jewelry making, 25*13mm, Z54

Brass charms, Brass charms, Raw Charms, Silverfilled charms, Charms for macrame and jewelry making, 25*13mm, Z54

$3.20 283 2,573

Beenacreations

Mountain Etched Stainless Steel Charms, Mountain Brass Charms,Jewelry Supplies,DIY Necklace,Mountain Earrings,Earrings Findaings (SSB409)

Mountain Etched Stainless Steel Charms, Mountain Brass Charms,Jewelry Supplies,DIY Necklace,Mountain Earrings,Earrings Findaings (SSB409)

$2.85 280 2,400

happysupplies

Sea Lion Charm Seal Vintage Charm Vintage Jewelry Vintage Brass Charm Vintage Pendants For Womem Dainty Pendant Jewelry Gift For Her

Sea Lion Charm Seal Vintage Charm Vintage Jewelry Vintage Brass Charm Vintage Pendants For Womem Dainty Pendant Jewelry Gift For Her

$12.99 221 1,129

eVintique

10pcs(1set) Woman Raw Brass Charms, Body Pendants, Female Body Charm, Brass Findings, Necklace Pendants, Jewelry Making Supplies RW-2263

10pcs(1set) Woman Raw Brass Charms, Body Pendants, Female Body Charm, Brass Findings, Necklace Pendants, Jewelry Making Supplies RW-2263

$4.00 187 1,286

erdmetaljewelry

Brass Polished Charms - Polishing Raw Brass Charm - Polished Shinier Pendants - Raw Brass Polishing For Shiny Charms, Charms, Pendants

Brass Polished Charms - Polishing Raw Brass Charm - Polished Shinier Pendants - Raw Brass Polishing For Shiny Charms, Charms, Pendants

$2.07 182 8,133

DOMEDBAZAAR

4pcs trapezium brass charm connectors

4pcs trapezium brass charm connectors

A$3.60 118 1,636

LocallyMadeAustralia

Bohemian Gypsy Brass Charms, Brass Ox, TWO

Bohemian Gypsy Brass Charms, Brass Ox, TWO

$3.99 108 413

CalliopesAttic

Raw Brass Eye Teardrop Charm, Brass Eye Moon Phase Charm Pendant, Brass Charm Earrings, Evil Eye Charm, Laser Cut Charm, Brass Findings

Raw Brass Eye Teardrop Charm, Brass Eye Moon Phase Charm Pendant, Brass Charm Earrings, Evil Eye Charm, Laser Cut Charm, Brass Findings

$3.51 102 428

lovelymoonsupplies

Frequently Asked Questions About 'brass charm'

'brass charm' receives 210 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (43%) comes from United States.

There are 529,117 Etsy listings competing for 'brass charm'. With a difficulty score of 80/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'brass charm' has a keyword difficulty of 80/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'brass charm' products range from $0.89 to $139. The median is $4 and the average is $10.58. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 80% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 43% of searches for 'brass charm'.

Since 'brass charm' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'brass charm' include 'brass charms' and 'jewelry making'.

The cost per click for 'brass charm' is $0.64. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 24% between August 2025 and July 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around January 2026.

Keywords Related to 'brass charm'

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