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Keyword overview Updated Jan 20, 2026

brand guide

'brand guide' is a highly searched keyword with 49,500 average monthly searches. It has moderate competition on Etsy with 13,985 listings targeting the keyword. Search interest dropped 18% between October 2025 and September 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 26/100, 'brand guide' is relatively easy to rank for because the 49,500 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $100, with most priced around $6. The estimated cost per click for 'brand guide' is $3.24 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

49,500

High volume

Competition

17,313

Medium competition

Cost per click

$3.24

Low ad competition

Keyword difficulty

26/100

Easy

'brand guide' search trend

Monthly searches

MonthSearches
October 202549,500
November 202549,500
December 202540,500
January 202649,500
February 202649,500
March 202649,500
April 202649,500
May 202649,500
June 202649,500
July 202640,500
August 202640,500
September 202640,500

How much does 'brand guide' cost on Etsy?

Under $10 67%
$10 – $25 22%
$25 – $50 7%
$50 – $100 2%
$100+ 2%

54 listings · USD

Search volume by country

49,500
USA 8,100
16%
OTHER 41,400
84%

Competition by country

17,313
USA 14,635
85%
UK 1,150
7%
CAN 955
6%
AUS 517
3%
IND 56
0%
OTHER 0
0%

How to rank for 'brand guide' on Etsy

Target the right market

United States leads both search demand (16%) and competition (85%) for 'brand guide', but neither is overwhelmingly dominant.

Price competitively

The price range for 'brand guide' is unusually wide — from $1 up to $100. The median sits at $6, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 67% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking difficulty

With a difficulty score of 26/100, 'brand guide' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'brand guide' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'branding guide' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'brand guide'

Top Etsy listings for 'brand guide'

Sample of 12 results

Frequently asked questions about 'brand guide'

How much search demand does 'brand guide' get?

'brand guide' receives 49,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'brand guide'?

There are 13,985 Etsy listings competing for 'brand guide'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'brand guide' worth targeting for my Etsy shop?

'brand guide' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'brand guide' products?

Prices for 'brand guide' products range from $1 to $100. The median is $6 and the average is $12.07. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 67% of listings fall in the Under $10 range, which is where most buyer expectations are set.

Which countries have the most demand for 'brand guide'?

United States generates 16% of searches for 'brand guide'.

How do I get my listing to rank for 'brand guide'?

Since 'brand guide' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'brand guide' include 'branding guide' and 'brand strategy'.

How commercially valuable is 'brand guide'?

The cost per click for 'brand guide' is $3.24. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'brand guide' seasonal or trending?

Search volume dropped 18% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'brand guide'

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