aurora borealis

'aurora borealis' receives 1,000,000 monthly searches globally. That's substantial demand, but with 62,328 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 62,328 Etsy listings competing for 'aurora borealis'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'aurora borealis' has a keyword difficulty of 34/100 (moderate). Combined with a median product price of $27, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'aurora borealis' products range from $0.51 to $695. The median is $27 and the average is $54.90. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 25% of searches for 'aurora borealis'. European Union and Canada also show meaningful demand.

Since 'aurora borealis' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'aurora borealis' include 'northern lights' and 'swarovski crystal'.

The cost per click for 'aurora borealis' is $1.74. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.