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Keyword overview Updated Jul 30, 2026

90 gsm

'90 gsm' is a moderately searched keyword with 480 average monthly searches. It has relatively low competition on Etsy with only 1,299 listings targeting the keyword. Search interest rose 23% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 32/100, '90 gsm' is relatively easy to rank for because only 1,299 listings compete for it, leaving plenty of room to rank. Products in this category typically sell between $5.99 and $165, with most priced around $22.99. The ad market for '90 gsm' has low competition among advertisers.

Monthly search volume

480

Medium volume

Competition

1,299

Low competition

Cost per click

—

No data

Keyword difficulty

32/100

Easy

'90 gsm' search trend

Monthly searches

MonthSearches
September 2025480
October 2025480
November 2025480
December 2025390
January 2026480
February 2026390
March 2026480
April 2026480
May 2026480
June 2026480
July 2026590
August 2026590

How much does '90 gsm' cost on Etsy?

Under $10 5%
$10 – $25 62%
$25 – $50 31%
$50 – $100 0%
$100+ 1%

74 listings · USD

Search volume by country

480
USA 90
19%
AUS 10
2%
OTHER 380
79%

Competition by country

1,299
USA 688
53%
UK 362
28%
CAN 41
3%
AUS 15
1%
OTHER 193
15%

How to rank for '90 gsm' on Etsy

Target the right market

United States leads both search demand (19%) and competition (53%) for '90 gsm', but neither is overwhelmingly dominant.

Price competitively

The price range for '90 gsm' is unusually wide — from $5.99 up to $165. The median sits at $22.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 62% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 32/100, '90 gsm' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'90 gsm' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift wrapping paper' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '90 gsm'

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Top Etsy listings for '90 gsm'

Sample of 12 results
8.5x11" 100% Cotton 90GSM, Ivory Off-White Deckle-Edge Handmade Printer Paper from Recycled Textile Surplus for Inkjet or Laser Printers

8.5x11" 100% Cotton 90GSM, Ivory Off-White Deckle-Edge Handmade Printer Paper from Recycled Textile Surplus for Inkjet or Laser Printers

$28.95 231 5,985

KathmanduValleyCo
Vintage Santa Claus Wrapping Paper | 90 GSM Glossy Paper

Vintage Santa Claus Wrapping Paper | 90 GSM Glossy Paper

$14.99 178 3,504

FrontierExpressions
Tracing Paper - Translucent - 90gsm - 20 sheets - (Multiple Sizes)

Tracing Paper - Translucent - 90gsm - 20 sheets - (Multiple Sizes)

£9.76 171 6,739

Spenic
200-count Self-Checkered Bengal Muslin Cotton Fabric | 44" Wide | 90 GSM

200-count Self-Checkered Bengal Muslin Cotton Fabric | 44" Wide | 90 GSM

$26.00 161 1,377

TheZanHouse
Italian Crepe Paper Sample Box: 90gsm, 10 Color Rolls for Flower Making

Italian Crepe Paper Sample Box: 90gsm, 10 Color Rolls for Flower Making

£22.00 161 5,069

CampbellWorkshop
Mulberry Matka Silk Fabric - 90 gsm / 2.5 Oz - Peace Silk Fabric Ahimsa Silk Fabric Mulberry Silk Natural Silk Fabric

Mulberry Matka Silk Fabric - 90 gsm / 2.5 Oz - Peace Silk Fabric Ahimsa Silk Fabric Mulberry Silk Natural Silk Fabric

$20.89 40 595

KubeEarth
Orange Floral Power Mesh Fabric | Lightweight 90gsm 4-Way Stretch Net 160cm Wide

Orange Floral Power Mesh Fabric | Lightweight 90gsm 4-Way Stretch Net 160cm Wide

£8.50 35 384

FabricStylesUK
Soft Cotton Cambric Fabric | 52" Wide | 90 GSM

Soft Cotton Cambric Fabric | 52" Wide | 90 GSM

$26.00 23 411

TheZanHouse
R010: Strathmore Natural White Cream Paper 90 GSM 80 Sheets Blank Paper Ring Bound

R010: Strathmore Natural White Cream Paper 90 GSM 80 Sheets Blank Paper Ring Bound

$5.99 18 750

PaperPenguinCo
Saucy Situation Premium 90 GSM Wrapping Paper | For Gifts That Are Too Hot to Handle, Perfect for Spicy Gag Gifts and Wing Lovers Everywhere

Saucy Situation Premium 90 GSM Wrapping Paper | For Gifts That Are Too Hot to Handle, Perfect for Spicy Gag Gifts and Wing Lovers Everywhere

$39.98 14 134

NinthYear
R009: Strathmore Bright White Paper 90 GSM 80 Sheets Blank Paper Ring Bound

R009: Strathmore Bright White Paper 90 GSM 80 Sheets Blank Paper Ring Bound

$5.99 11 670

PaperPenguinCo
peinture acrylique – illustration art brut sur papier – art singulier, figuratif & spontané – encre sur papier à croquis

peinture acrylique – illustration art brut sur papier – art singulier, figuratif & spontané – encre sur papier à croquis

€20.00 10 91

Artforpeoplefr

Frequently asked questions about '90 gsm'

How much search demand does '90 gsm' get?

'90 gsm' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

How saturated is the market for '90 gsm'?

There are 1,299 Etsy listings competing for '90 gsm'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is '90 gsm' worth targeting for my Etsy shop?

'90 gsm' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for '90 gsm' products?

Prices for '90 gsm' products range from $5.99 to $165. The median is $22.99 and the average is $24.06. 62% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for '90 gsm'?

United States generates 19% of searches for '90 gsm'.

How do I get my listing to rank for '90 gsm'?

Since '90 gsm' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside '90 gsm' include 'gift wrapping paper' and 'holiday gift wrap'.

Is '90 gsm' seasonal or trending?

Search volume rose 23% between September 2025 and August 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around July 2026.

Keywords related to '90 gsm'

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