200 gsm

'200 gsm' receives 1,600 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 2,742 Etsy listings competing for '200 gsm'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from European Union sellers (33%), while demand is strongest in United States — a gap worth exploiting.

'200 gsm' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for '200 gsm' products range from $3.75 to $650. The median is $21 and the average is $51.57. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 48% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 20% of searches for '200 gsm'. European Union and United Kingdom also show meaningful demand. Competition is centered in European Union instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since '200 gsm' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside '200 gsm' include '200gsm fabric' and '200 gsm paper'.

The cost per click for '200 gsm' is $0.43. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume dropped 16% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.