Etsy
Shop Analyzer.
See what's working, what's not, and how to improve any Etsy shop. Enter a shop name to get a full audit of sales, listings, reviews, and more.
Overview
A full Etsy shop audit in seconds.
Shop Analyzer pulls a complete performance breakdown for any Etsy shop (sales estimates, listings, reviews, tags, categories, policies) so you can see exactly what's working and where the gaps are.
Audit your own shop to spot quick wins. Audit competitors to learn what's driving their sales. Either way, you stop guessing and start making decisions based on the same data top sellers already have.
Features
Every part of a shop, analyzed.
Every listing, graded
Each active listing gets a grade with a title, tags, images, video and description breakdown. Sort by score, sales, revenue, views, faves or date.
Sales and revenue estimates
Monthly sales, monthly revenue, total sales, average price, and a percentile ranking against the rest of Etsy.
Tag and category insights
The exact tags and categories the shop uses most, ranked by how many listings use them, so you can see the patterns behind their listings.
Review distribution
A 1 to 5 star breakdown plus a feed of recent reviews, filterable by sentiment so you can find the positive, neutral and negative ones quickly.
Try it free, no signup
Run audits without an account. Upgrade for higher daily limits and more listings per shop.
Shop policies and messaging
Announcement, vacation message, sale message, and payment, shipping and refund policies: all the customer-facing copy in one view.
Shop performance metrics
Active listings, sales per listing, faves, total reviews and review rate: the operational stats that gauge a shop's health.
Share results
One click copies a link to the analysis. Handy for a co-founder, VA, or client.
Review summary
A condensed summary of recent reviews, so you understand the buyer experience without reading hundreds of comments.
Jump into the other tools
Open any listing in the Listing Analyzer, or any tag in the Tag Generator, straight from the results.
Getting started
How to analyze an Etsy shop.
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1
Enter a shop name
Paste any Etsy shop name or URL, your own shop or a competitor's.
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2
Read the overview
Start with the headline stats (monthly sales, revenue, percentile rank), then the most-used tags and categories to see how the shop positions itself.
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3
Inspect listings and reviews
Switch to Reviews for the rating distribution and recent feedback. Click any listing to open it in the Listing Analyzer.
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4
Apply what you learn
For your own shop, fix the gaps. For competitors, borrow what's working (pricing, tags, photo style, listing structure). Don't copy; adapt.
Are the sales numbers exact?
They're estimates derived from publicly available signals (reviews, favorites, Etsy's API). Treat them as directional: great for relative comparison and trend-spotting, not exact financials.
Can I analyze any shop, including competitors?
Yes. The data we use is all publicly visible on Etsy. Use it to audit your own shop, study competitors, validate niches, or see what successful shops look like under the hood.
What does the percentile ranking mean?
“More sales than X%” tells you where the shop sits in Etsy's overall sales distribution. 90% means it sells more than 90% of shops on the platform, which is useful for quick benchmarking.
Why are tags and categories useful?
They reveal how a shop positions itself in Etsy search. Patterns in the most-used tags show which keywords drive its discoverability. Apply the same approach, with your own products, to compete in the same niches.
How do I read the review distribution?
Each row shows the share of recent reviews at that star level. A heavy concentration of 5-star reviews with very few low ones signals consistent quality. If you see meaningful 1 to 3 star activity, scan those reviews for recurring pain points.
Can I use this for keyword research?
Indirectly, yes. The most-used tags surface the language a successful shop uses. For dedicated keyword research with search volume and competition data, use the Tag Generator or Keyword Generator.
How fresh is the data?
Listings, reviews, and basic shop info come from live Etsy APIs. Sales estimates are recomputed regularly. Treat the snapshot as recent (within the last day) rather than real-time.
What if a shop is on vacation?
A vacation badge appears next to the shop name and its listings aren't available to buyers. Historical sales and review data is still shown, but recent activity will look paused.
Pro tip
Hang tight, we're gathering fresh insights for you.
Shop Name
On vacationShop Title
Monthly sales
89,400
— per day
Monthly revenue
89,400
— per day
More sales than
100%
of shops
Tags
Shop stats
- Total sales 17
- Total revenue $256
- Active listings 136
- Sales per listing 0.4
- Average price $17.99
- Total faves 112
- Total reviews 42
- Review rate 24.4%