Keyword Overview

womens swimwear

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Monthly Search Volume

74,000

High volume

Competition

94,208

High competition

Cost Per Click

$1.40

High ad competition

Keyword Difficulty

43/100

Moderate

'womens swimwear' Search Trend

MonthSearches
June 2025110,000
July 202590,500
August 2025135,000
September 202590,500
October 202560,500
November 202540,500
December 202549,500
January 202690,500
February 202674,000
March 202660,500
April 202660,500
May 202690,500

Search Volume by Country

74,000
USA 49,500
67%
OTHER 24,500
33%

Competition by Country

94,208
USA 68,437
73%
UK 6,495
7%
AUS 1,443
2%
OTHER 17,833
19%

How to Rank for 'womens swimwear' on Etsy

Target the Right Market

The market for 'womens swimwear' is heavily concentrated in United States, which accounts for 67% of searches and 73% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 43/100, 'womens swimwear' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.40 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'womens swimwear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'womens swimwear'

Frequently Asked Questions About 'womens swimwear'

'womens swimwear' receives 74,000 monthly searches globally. That's substantial demand, but with 94,208 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 94,208 Etsy listings competing for 'womens swimwear'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'womens swimwear' has a keyword difficulty of 43/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 67% of searches for 'womens swimwear'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'womens swimwear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'womens swimwear' is $1.40. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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