Keyword Overview

women underwear

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Monthly Search Volume

135,000

High volume

Competition

31,195

Medium competition

Cost Per Click

$1.23

High ad competition

Keyword Difficulty

30/100

Easy

'women underwear' Search Trend

MonthSearches
July 2025135,000
August 2025165,000
September 2025135,000
October 2025135,000
November 2025135,000
December 2025135,000
January 2026135,000
February 2026110,000
March 2026135,000
April 2026110,000
May 2026110,000
June 2026110,000

Search Volume by Country

135,000
USA 60,500
45%
OTHER 74,500
55%

Competition by Country

31,195
USA 12,653
41%
UK 6,094
20%
OTHER 12,448
40%

How to Rank for 'women underwear' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (41%) for 'women underwear', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 30/100, 'women underwear' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.23 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'women underwear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'women underwear'

Frequently Asked Questions About 'women underwear'

'women underwear' receives 135,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 31,195 Etsy listings competing for 'women underwear'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'women underwear' has a keyword difficulty of 30/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 45% of searches for 'women underwear'.

Since 'women underwear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'women underwear' is $1.23. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between July 2025 and June 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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