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Keyword overview

white brass

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Monthly search volume

1,600

High volume

Competition

165,857

High competition

Cost per click

$6.43

Low ad competition

Keyword difficulty

56/100

Moderate

'white brass' search trend

Monthly searches

MonthSearches
October 20251,600
November 20251,600
December 20251,600
January 20261,900
February 20261,900
March 20261,600
April 20261,600
May 20261,900
June 20261,600
July 20261,600
August 20261,600
September 20261,900

Search volume by country

1,600
USA 720
45%
UK 110
7%
EU 90
6%
CAN 70
4%
OTHER 610
38%

Competition by country

165,857
USA 61,759
37%
IND 31,851
19%
EU 23,525
14%
UK 10,192
6%
CAN 6,507
4%
AUS 1,802
1%
OTHER 30,221
18%

How to rank for 'white brass' on Etsy

Target the right market

United States leads both search demand (45%) and competition (37%) for 'white brass', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking difficulty

With a difficulty score of 56/100, 'white brass' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $6.43 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'white brass' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'white brass'

Frequently asked questions about 'white brass'

How much search demand does 'white brass' get?

'white brass' receives 1,600 monthly searches globally. That's substantial demand, but with 165,857 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

How saturated is the market for 'white brass'?

There are 165,857 Etsy listings competing for 'white brass'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'white brass' worth targeting for my Etsy shop?

'white brass' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'white brass'?

United States generates 45% of searches for 'white brass'. United Kingdom and European Union also show meaningful demand.

How do I get my listing to rank for 'white brass'?

Since 'white brass' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'white brass'?

The cost per click for 'white brass' is $6.43. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'white brass' seasonal or trending?

Search volume rose 19% between October 2025 and September 2026. A 19% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.

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