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Keyword overview

white and black

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Monthly search volume

33,100

High volume

Competition

6,172,827

High competition

Cost per click

$1.22

Medium ad competition

Keyword difficulty

58/100

Moderate

'white and black' search trend

Monthly searches

MonthSearches
October 202533,100
November 202533,100
December 202533,100
January 202633,100
February 202627,100
March 202633,100
April 202633,100
May 202633,100
June 202627,100
July 202633,100
August 202633,100
September 202633,100

Search volume by country

33,100
USA 9,900
30%
UK 880
3%
OTHER 22,320
67%

Competition by country

6,172,827
USA 4,567,270
74%
UK 668,442
11%
AUS 124,295
2%
OTHER 812,820
13%

How to rank for 'white and black' on Etsy

Target the right market

United States leads both search demand (30%) and competition (74%) for 'white and black', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 58/100, 'white and black' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.22 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'white and black' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'white and black'

Frequently asked questions about 'white and black'

How much search demand does 'white and black' get?

'white and black' receives 33,100 monthly searches globally. That's substantial demand, but with 6,172,827 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'white and black'?

There are 6,172,827 Etsy listings competing for 'white and black'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'white and black' worth targeting for my Etsy shop?

'white and black' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'white and black'?

United States generates 30% of searches for 'white and black'.

How do I get my listing to rank for 'white and black'?

Place 'white and black' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'white and black'?

The cost per click for 'white and black' is $1.22. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'white and black' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

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