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Keyword overview

what to say

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Monthly search volume

12,100

High volume

Competition

6,785

No Data competition

Cost per click

—

No data

Keyword difficulty

10/100

Easy

'what to say' search trend

Monthly searches

MonthSearches
June 20259,900
July 20259,900
August 20259,900
September 20259,900
October 20259,900
November 20259,900
December 202512,100
January 202612,100
February 202612,100
March 202614,800
April 202618,100
May 202622,200

Search volume by country

12,100
USA 6,600
55%
OTHER 5,500
45%

Competition by country

6,785
USA 6,785
100%
OTHER 0
0%

How to rank for 'what to say' on Etsy

Target the right market

United States leads both search demand (55%) and competition (100%) for 'what to say', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 10/100, 'what to say' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

At 3 words, 'what to say' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'what to say'

Frequently asked questions about 'what to say'

How much search demand does 'what to say' get?

'what to say' receives 12,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'what to say'?

There are -- Etsy listings competing for 'what to say'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'what to say' worth targeting for my Etsy shop?

'what to say' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'what to say'?

United States generates 55% of searches for 'what to say'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'what to say'?

Place 'what to say' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

Is 'what to say' seasonal or trending?

Search volume rose 124% between June 2025 and May 2026. A 124% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.

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