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Keyword overview

wellness gifts

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Monthly search volume

5,400

High volume

Competition

163,434

High competition

Cost per click

$1.34

High ad competition

Keyword difficulty

50/100

Moderate

'wellness gifts' search trend

Monthly searches

MonthSearches
October 20255,400
November 202512,100
December 202518,100
January 20264,400
February 20263,600
March 20263,600
April 20263,600
May 20262,900
June 20262,900
July 20262,900
August 20263,600
September 20263,600

Search volume by country

5,400
USA 2,900
54%
OTHER 2,500
46%

Competition by country

163,434
USA 128,354
79%
UK 35,080
21%
OTHER 0
0%

How to rank for 'wellness gifts' on Etsy

Target the right market

United States leads both search demand (54%) and competition (79%) for 'wellness gifts', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 50/100, 'wellness gifts' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.34 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'wellness gifts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'wellness gifts'

Frequently asked questions about 'wellness gifts'

How much search demand does 'wellness gifts' get?

'wellness gifts' receives 5,400 monthly searches globally. That's substantial demand, but with 95,505 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (54%) comes from United States.

How saturated is the market for 'wellness gifts'?

There are 95,505 Etsy listings competing for 'wellness gifts'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'wellness gifts' worth targeting for my Etsy shop?

'wellness gifts' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'wellness gifts'?

United States generates 54% of searches for 'wellness gifts'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'wellness gifts'?

Since 'wellness gifts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'wellness gifts'?

The cost per click for 'wellness gifts' is $1.34. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'wellness gifts' seasonal or trending?

Search volume dropped 33% between October 2025 and September 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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