Keyword Overview

wellness gift

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Monthly Search Volume

5,400

High volume

Competition

235,359

High competition

Cost Per Click

$1.12

High ad competition

Keyword Difficulty

55/100

Moderate

'wellness gift' Search Trend

MonthSearches
August 20252,900
September 20254,400
October 20255,400
November 202512,100
December 202518,100
January 20264,400
February 20263,600
March 20263,600
April 20263,600
May 20262,900
June 20262,900
July 20262,900

Search Volume by Country

5,400
USA 2,900
54%
UK 1,300
24%
CAN 390
7%
EU 210
4%
OTHER 600
11%

Competition by Country

235,359
USA 152,919
65%
UK 35,105
15%
EU 33,033
14%
CAN 8,334
4%
AUS 3,981
2%
IND 1,987
1%
OTHER 0
0%

How to Rank for 'wellness gift' on Etsy

Target the Right Market

United States leads both search demand (54%) and competition (65%) for 'wellness gift', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 55/100, 'wellness gift' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.12 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'wellness gift' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'wellness gift'

Frequently Asked Questions About 'wellness gift'

'wellness gift' receives 5,400 monthly searches globally. That's substantial demand, but with 206,394 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (54%) comes from United States.

There are 206,394 Etsy listings competing for 'wellness gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'wellness gift' has a keyword difficulty of 55/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 54% of searches for 'wellness gift'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'wellness gift' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'wellness gift' is $1.12. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

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