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Keyword overview

waterproof jacket

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Monthly search volume

110,000

High volume

Competition

6,778

Medium competition

Cost per click

$0.65

High ad competition

Keyword difficulty

22/100

Easy

'waterproof jacket' search trend

Monthly searches

MonthSearches
September 2025165,000
October 2025135,000
November 2025165,000
December 2025135,000
January 2026110,000
February 202690,500
March 202690,500
April 202674,000
May 202690,500
June 202690,500
July 202674,000
August 2026135,000

Search volume by country

110,000
UK 40,500
37%
USA 27,100
25%
OTHER 42,400
39%

Competition by country

6,778
UK 2,230
33%
USA 1,786
26%
OTHER 2,762
41%

How to rank for 'waterproof jacket' on Etsy

Target the right market

United Kingdom leads both search demand (37%) and competition (33%) for 'waterproof jacket', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 22/100, 'waterproof jacket' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'waterproof jacket' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'waterproof jacket'

Frequently asked questions about 'waterproof jacket'

How much search demand does 'waterproof jacket' get?

'waterproof jacket' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'waterproof jacket'?

There are 6,778 Etsy listings competing for 'waterproof jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'waterproof jacket' worth targeting for my Etsy shop?

'waterproof jacket' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'waterproof jacket'?

United Kingdom generates 37% of searches for 'waterproof jacket'.

How do I get my listing to rank for 'waterproof jacket'?

Since 'waterproof jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'waterproof jacket'?

The cost per click for 'waterproof jacket' is $0.65. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'waterproof jacket' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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