waterproof coating
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Monthly Search Volume
40,500
Competition
572
Cost Per Click
$0.71
Keyword Difficulty
10/100
Easy
'waterproof coating' Search Trend
| Month | Searches |
|---|---|
| April 2025 | 18,100 |
| May 2025 | 22,200 |
| June 2025 | 22,200 |
| July 2025 | 22,200 |
| August 2025 | 27,100 |
| September 2025 | 74,000 |
| October 2025 | 49,500 |
| November 2025 | 60,500 |
| December 2025 | 40,500 |
| January 2026 | 40,500 |
| February 2026 | 33,100 |
| March 2026 | 27,100 |
Search Volume by Country
40,500Competition by Country
572How to Rank for 'waterproof coating' on Etsy
Target the Right Market
Search demand for 'waterproof coating' is strongest in United Kingdom (55%), but most competing listings come from sellers in United States (19%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 10/100, 'waterproof coating' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'waterproof coating' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'waterproof coating'
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'waterproof coating'
'waterproof coating' receives 40,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United Kingdom.
There are 572 Etsy listings competing for 'waterproof coating'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (19%), while demand is strongest in United Kingdom — a gap worth exploiting.
'waterproof coating' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United Kingdom generates 55% of searches for 'waterproof coating'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'waterproof coating' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'waterproof coating' is $0.71. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume rose 50% between April 2025 and March 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around September 2025.
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