Keyword Overview

water resistant coating

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Monthly Search Volume

6,600

High volume

Competition

178

Low competition

Cost Per Click

$0.81

High ad competition

Keyword Difficulty

14/100

Easy

'water resistant coating' Search Trend

MonthSearches
May 20255,400
June 20255,400
July 20255,400
August 20255,400
September 20258,100
October 20259,900
November 20259,900
December 20256,600
January 20266,600
February 20264,400
March 20264,400
April 20264,400

Search Volume by Country

6,600
USA 2,900
44%
CAN 320
5%
AUS --
--
EU --
--
IND --
--
UK --
--
OTHER 3,380
51%

Competition by Country

178
USA 75
42%
UK 25
14%
CAN 2
1%
AUS --
--
EU --
--
IND --
--
OTHER 76
43%

How to Rank for 'water resistant coating' on Etsy

Target the Right Market

United States leads both search demand (44%) and competition (42%) for 'water resistant coating', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 14/100, 'water resistant coating' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'water resistant coating' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'water resistant coating'

Frequently Asked Questions About 'water resistant coating'

'water resistant coating' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (44%) comes from United States.

There are 178 Etsy listings competing for 'water resistant coating'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'water resistant coating' has a keyword difficulty of 14/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 44% of searches for 'water resistant coating'.

Place 'water resistant coating' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'water resistant coating' is $0.81. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between May 2025 and April 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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