Keyword Overview

water repellant

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Monthly Search Volume

27,100

High volume

Competition

907

Low competition

Cost Per Click

$0.41

Medium ad competition

Keyword Difficulty

12/100

Easy

'water repellant' Search Trend

MonthSearches
April 202518,100
May 202522,200
June 202518,100
July 202522,200
August 202522,200
September 202527,100
October 202533,100
November 202533,100
December 202527,100
January 202627,100
February 202622,200
March 202622,200

Search Volume by Country

27,100
USA 2,900
11%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 24,200
89%

Competition by Country

907
USA 408
45%
UK 40
4%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 459
51%

How to Rank for 'water repellant' on Etsy

Target the Right Market

United States leads both search demand (11%) and competition (45%) for 'water repellant', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 12/100, 'water repellant' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'water repellant' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'water repellant'

Frequently Asked Questions About 'water repellant'

'water repellant' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 907 Etsy listings competing for 'water repellant'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'water repellant' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 11% of searches for 'water repellant'.

Since 'water repellant' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'water repellant' is $0.41. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 23% between April 2025 and March 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.

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