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Keyword overview

water colour

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Monthly search volume

27,100

High volume

Competition

90,921

High competition

Cost per click

$0.19

High ad competition

Keyword difficulty

45/100

Moderate

'water colour' search trend

Monthly searches

MonthSearches
September 202527,100
October 202527,100
November 202522,200
December 202522,200
January 202627,100
February 202622,200
March 202627,100
April 202627,100
May 202627,100
June 202633,100
July 202633,100
August 202633,100

Search volume by country

27,100
IND 22,200
82%
AUS 1,000
4%
UK 1,000
4%
CAN 720
3%
USA 140
1%
OTHER 2,040
8%

Competition by country

90,921
USA 69,848
77%
UK 9,175
10%
CAN 4,645
5%
AUS 2,618
3%
IND 1,528
2%
OTHER 3,107
3%

How to rank for 'water colour' on Etsy

Target the right market

Search demand for 'water colour' is strongest in India (82%), but most competing listings come from sellers in United States (77%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Ranking difficulty

With a difficulty score of 45/100, 'water colour' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'water colour' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'water colour'

Frequently asked questions about 'water colour'

How much search demand does 'water colour' get?

'water colour' receives 27,100 monthly searches globally. That's substantial demand, but with 90,921 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (82%) comes from India.

How saturated is the market for 'water colour'?

There are 90,921 Etsy listings competing for 'water colour'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (77%), while demand is strongest in India — a gap worth exploiting.

Is 'water colour' worth targeting for my Etsy shop?

'water colour' has a keyword difficulty of 45/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'water colour'?

India generates 82% of searches for 'water colour'. Australia and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'water colour'?

Since 'water colour' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'water colour'?

The cost per click for 'water colour' is $0.19. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'water colour' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around June 2026.

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