Keyword Overview Updated Jan 22, 2026

valentines

'valentines' is a highly searched keyword with 673,000 average monthly searches. It has heavy competition on Etsy with 4,675,722 listings targeting the keyword. In the past year, search interest peaked in February 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 50/100, ranking for 'valentines' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.98 and $57.05, with most priced around $9.50. The estimated cost per click for 'valentines' is $3.00 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

673,000

High volume

Competition

4,937,272

High competition

Cost Per Click

$3.00

Low ad competition

Keyword Difficulty

50/100

Moderate

'valentines' Search Trend

MonthSearches
July 2025246,000
August 2025246,000
September 2025246,000
October 2025301,000
November 2025246,000
December 2025301,000
January 20261,220,000
February 20264,090,000
March 2026301,000
April 2026246,000
May 2026246,000
June 2026246,000

How Much Does 'valentines' Cost on Etsy?

Under $10 55%
$10 – $25 27%
$25 – $50 16%
$50 – $100 2%
$100+ 0%

51 listings · USD

Search Volume by Country

673,000
USA 201,000
30%
CAN 49,500
7%
EU 49,500
7%
UK 33,100
5%
OTHER 339,900
51%

Competition by Country

4,937,272
USA 3,224,534
65%
UK 592,823
12%
IND 455,946
9%
EU 425,328
9%
CAN 175,210
4%
AUS 63,431
1%
OTHER 0
0%

How to Rank for 'valentines' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (65%) for 'valentines', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'valentines' is unusually wide — from $1.98 up to $57.05. The median sits at $9.50, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 55% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 50/100, 'valentines' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.00 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'valentines' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'valentines day' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'valentines'

Top Etsy Listings for 'valentines'

sample of 12 results
Personalized Couples Large Matchbox, Engagement Gifts, Valentines Day Gifts, Wedding Gift for Couple, Housewarming Gift, Anniversary Gifts

Personalized Couples Large Matchbox, Engagement Gifts, Valentines Day Gifts, Wedding Gift for Couple, Housewarming Gift, Anniversary Gifts

$15.88 19,297 298,889

MiraGiftsWorld

Personalized Pokemon Valentine’s Day Card, Custom Anime Photo Card, Valentine Gift, Game Couple Card, Gift for Game Couples,Gift for Him/Her

Personalized Pokemon Valentine’s Day Card, Custom Anime Photo Card, Valentine Gift, Game Couple Card, Gift for Game Couples,Gift for Him/Her

$13.34 2,452 50,603

WhimsyOsb

Geeky Romance Card, Legend of Zelda Link Heart, sweet nerdy valentine video game LoZ cards

Geeky Romance Card, Legend of Zelda Link Heart, sweet nerdy valentine video game LoZ cards

C$6.00 2,259 23,056

SweetIngenuity

Lord Of The Rings Inspired Valentines Day Card, Legolas, Funny Birthday Gift, Anniversary Card, Eco Friendly Recycled Cards With Envelope

Lord Of The Rings Inspired Valentines Day Card, Legolas, Funny Birthday Gift, Anniversary Card, Eco Friendly Recycled Cards With Envelope

£3.50 884 12,078

HannahBananaMakes

RAINBOW BUTTERFLY CRAYON Valentine - Stackable Crayon Prize - Non Candy Valentine Classroom Card Exchange Preschool Kinder

RAINBOW BUTTERFLY CRAYON Valentine - Stackable Crayon Prize - Non Candy Valentine Classroom Card Exchange Preschool Kinder

$17.50 595 15,966

ijustcalled2sayily

Valentine Card for Wife, Personalised Handmade 3D Red Roses for her, Romantic Love Card, Minimalist Floral Bouquet

Valentine Card for Wife, Personalised Handmade 3D Red Roses for her, Romantic Love Card, Minimalist Floral Bouquet

£6.50 468 15,562

GabrielaArtsQuilling

I Love Doing Life With You, Valentine's Card, Valentines, Boyfriend, Girlfriend, Husband Wife Valentine Card

I Love Doing Life With You, Valentine's Card, Valentines, Boyfriend, Girlfriend, Husband Wife Valentine Card

£2.99 432 6,407

GlitzforGirlsUK

Cute Valentines Day card - Punny valentines card, Funny Valentines Card, Kawaii Card, Brie, Cheesy, Cheese Pun

Cute Valentines Day card - Punny valentines card, Funny Valentines Card, Kawaii Card, Brie, Cheesy, Cheese Pun

£5.35 428 3,419

BananaRoseArt

FUNNY Valentine's Day CARD from the love of your life that's me by the way not golf, golfing boyfriend girlfriend husband wife joke OC26

FUNNY Valentine's Day CARD from the love of your life that's me by the way not golf, golfing boyfriend girlfriend husband wife joke OC26

£3.09 379 8,313

SillyPrintsUK

Funny Valentine's Cards, Dirty Card for Boyfriend, Husband Anniversary Gift, Pizza Lover Gift, Dirty Valentines Day, Gifts for Him

Funny Valentine's Cards, Dirty Card for Boyfriend, Husband Anniversary Gift, Pizza Lover Gift, Dirty Valentines Day, Gifts for Him

$5.65 375 2,893

WildCardsGreetingCo

Custom card - I choose you! - Valentine’s Day

Custom card - I choose you! - Valentine’s Day

€12.00 364 16,996

FannieArtCards

Princess Valentines, Printable, Customized, Digital, School Valentines Party

Princess Valentines, Printable, Customized, Digital, School Valentines Party

$18.00 219 4,840

PicMeDigitalDesigns

Frequently Asked Questions About 'valentines'

'valentines' receives 673,000 monthly searches globally. That's substantial demand, but with 4,675,722 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 4,675,722 Etsy listings competing for 'valentines'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'valentines' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'valentines' products range from $1.98 to $57.05. The median is $9.50 and the average is $14.28. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 55% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'valentines'. Canada and European Union also show meaningful demand.

Since 'valentines' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'valentines' include 'valentines day' and 'valentines day card'.

The cost per click for 'valentines' is $3.00. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around February 2026.

Keywords Related to 'valentines'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required