utility jacket
'utility jacket' is a highly searched keyword with 18,100 average monthly searches. It has moderate competition on Etsy with 29,363 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 35/100, ranking for 'utility jacket' is achievable but competitive — there are 29,363 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $20 and $700, with most priced around $135.63. The estimated cost per click for 'utility jacket' is $0.87 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
18,100
Competition
29,363
Cost per click
$0.87
Keyword difficulty
35/100
Moderate
'utility jacket' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 22,200 |
| October 2025 | 22,200 |
| November 2025 | 22,200 |
| December 2025 | 22,200 |
| January 2026 | 18,100 |
| February 2026 | 18,100 |
| March 2026 | 22,200 |
| April 2026 | 22,200 |
| May 2026 | 18,100 |
| June 2026 | 14,800 |
| July 2026 | 14,800 |
| August 2026 | 22,200 |
How much does 'utility jacket' cost on Etsy?
79 listings · USD
Search volume by country
18,100Competition by country
29,363How to rank for 'utility jacket' on Etsy
Target the right market
United States leads both search demand (36%) and competition (14%) for 'utility jacket', but neither is overwhelmingly dominant.
Price competitively
The price range for 'utility jacket' is unusually wide — from $20 up to $700. The median sits at $135.63, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 58% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking difficulty
With a difficulty score of 35/100, 'utility jacket' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $135.63, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization tips
'utility jacket' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'vintage jacket' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'utility jacket'
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Open toolTop Etsy listings for 'utility jacket'
Sample of 12 results
Deadstock Work Jacket 80s . Retro Chore Jacket Military . Faded Utility Jacket
ThePenduline
Women's Cotton Utility Jacket, Gorpcore Zip Up Jacket, Olive Green Tactical Style
paranoida
Y2K Cop Copine Utility Jacket Dress – Corset Back Cargo
VultureVintageNL
1990s Vintage Talbots Red Cotton Utility Jacket, Fitted Chore Coat, Size 4
LeBlueBlue
Vintage Khaki Utility Jacket: Removable Plush Lining, Mens L/Womens XL
CuteVintageHouse
Vintage Y2K Utility Jacket Size M — Grunge Cargo Military Style Fitted Women's Top, Romantic Academia Aesthetic
OILELE
Vintage 1990s LL Bean utility jacket - canvas workwear coat - 51" chest
ButterworthsVintage
Vintage 70s Chambray Work Jacket Blue Button Up Shirt Jacket Workwear Utility Jacket His USA Made Ribbed Trim 1970s Men's Medium 15 - 15 1/2
ShopExile
80s Turquoise Workwear Cropped blouson . Utility Jacket Lightweight
ThePenduline
Vintage 90s Trendy Boxy Abercrombie & Fitch Navy Dual Closure USN Military Style Cropped Workwear Utility Jacket Medium
GreatNorthernVTG
Beige Cotton Utility Jacket | Fitted Safari Style, 90s Minimalist (Size M)
4444clothingstore
Vintage Real Leather Jacket Women's Black Utility Jacket 90s Motorcycle Style Outerwear
okstorehouse24
Frequently asked questions about 'utility jacket'
How much search demand does 'utility jacket' get?
'utility jacket' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'utility jacket'?
There are 29,363 Etsy listings competing for 'utility jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'utility jacket' worth targeting for my Etsy shop?
'utility jacket' has a keyword difficulty of 35/100 (moderate). Combined with a median product price of $135.63, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'utility jacket' products?
Prices for 'utility jacket' products range from $20 to $700. The median is $135.63 and the average is $147.79. 58% of listings fall in the $100+ range, which is where most buyer expectations are set.
Which countries have the most demand for 'utility jacket'?
United States generates 36% of searches for 'utility jacket'.
How do I get my listing to rank for 'utility jacket'?
Since 'utility jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'utility jacket' include 'vintage jacket' and 'streetwear jacket'.
How commercially valuable is 'utility jacket'?
The cost per click for 'utility jacket' is $0.87. High ad competition combined with a median product price of $135.63 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'utility jacket' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.
Keywords related to 'utility jacket'
Tags
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