unrefined shea butter
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Monthly search volume
12,100
Competition
770
Cost per click
$0.82
Keyword difficulty
14/100
Easy
'unrefined shea butter' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 6,600 |
| October 2025 | 8,100 |
| November 2025 | 12,100 |
| December 2025 | 12,100 |
| January 2026 | 18,100 |
| February 2026 | 9,900 |
| March 2026 | 6,600 |
| April 2026 | 6,600 |
| May 2026 | 6,600 |
| June 2026 | 9,900 |
| July 2026 | 27,100 |
| August 2026 | 27,100 |
Search volume by country
12,100Competition by country
770How to rank for 'unrefined shea butter' on Etsy
Target the right market
The market for 'unrefined shea butter' is heavily concentrated in United States, which accounts for 67% of searches and 73% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking difficulty
With a difficulty score of 14/100, 'unrefined shea butter' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
At 3 words, 'unrefined shea butter' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'unrefined shea butter'
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Open toolFrequently asked questions about 'unrefined shea butter'
How much search demand does 'unrefined shea butter' get?
'unrefined shea butter' receives 12,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
How saturated is the market for 'unrefined shea butter'?
There are 770 Etsy listings competing for 'unrefined shea butter'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'unrefined shea butter' worth targeting for my Etsy shop?
'unrefined shea butter' has a keyword difficulty of 14/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'unrefined shea butter'?
United States generates 67% of searches for 'unrefined shea butter'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'unrefined shea butter'?
Place 'unrefined shea butter' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'unrefined shea butter'?
The cost per click for 'unrefined shea butter' is $0.82. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'unrefined shea butter' seasonal or trending?
Search volume rose 311% between September 2025 and August 2026. A 311% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.
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