ugly sweater
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Monthly Search Volume
135,000
Competition
172,011
Cost Per Click
$0.59
Keyword Difficulty
44/100
Moderate
'ugly sweater' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 9,900 |
| July 2025 | 12,100 |
| August 2025 | 14,800 |
| September 2025 | 27,100 |
| October 2025 | 74,000 |
| November 2025 | 368,000 |
| December 2025 | 1,000,000 |
| January 2026 | 27,100 |
| February 2026 | 12,100 |
| March 2026 | 12,100 |
| April 2026 | 9,900 |
| May 2026 | 8,100 |
Search Volume by Country
135,000Competition by Country
172,011How to Rank for 'ugly sweater' on Etsy
Target the Right Market
United States leads both search demand (55%) and competition (41%) for 'ugly sweater', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Ranking Difficulty
With a difficulty score of 44/100, 'ugly sweater' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'ugly sweater' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'ugly sweater'
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'ugly sweater'
'ugly sweater' receives 135,000 monthly searches globally. That's substantial demand, but with 172,011 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from United States.
There are 172,011 Etsy listings competing for 'ugly sweater'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'ugly sweater' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United States generates 55% of searches for 'ugly sweater'. European Union and United Kingdom also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'ugly sweater' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'ugly sweater' is $0.59. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 18% between June 2025 and May 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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