turquoise and black

'turquoise and black' receives 1,600 monthly searches globally. That's substantial demand, but with 111,392 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 111,392 Etsy listings competing for 'turquoise and black'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'turquoise and black' has a keyword difficulty of 54/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'turquoise and black' products range from $2 to $750. The median is $26 and the average is $46.28. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Others generates 100% of searches for 'turquoise and black'. Since Others dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'turquoise and black' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'turquoise and black' include 'turquoise bracelet' and 'turquoise'.

Search volume rose 23% between October 2025 and September 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.