tulsi mala
'tulsi mala' is a highly searched keyword with 90,500 average monthly searches. It has relatively low competition on Etsy with only 1,626 listings targeting the keyword. In the past year, search interest peaked in June 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 10/100, 'tulsi mala' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $10.34 and $200, with most priced around $53.95. The estimated cost per click for 'tulsi mala' is $0.06 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
90,500
Competition
1,626
Cost per click
$0.06
Keyword difficulty
10/100
Easy
'tulsi mala' search trend
Monthly searches
| Month | Searches |
|---|---|
| July 2025 | 90,500 |
| August 2025 | 90,500 |
| September 2025 | 74,000 |
| October 2025 | 74,000 |
| November 2025 | 74,000 |
| December 2025 | 90,500 |
| January 2026 | 74,000 |
| February 2026 | 90,500 |
| March 2026 | 90,500 |
| April 2026 | 90,500 |
| May 2026 | 110,000 |
| June 2026 | 165,000 |
How much does 'tulsi mala' cost on Etsy?
61 listings · USD
Search volume by country
90,500Competition by country
1,626How to rank for 'tulsi mala' on Etsy
Target the right market
The market for 'tulsi mala' is heavily concentrated in India, which accounts for 82% of searches and 63% of competition. Sellers targeting this keyword should prioritize India shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'tulsi mala' is unusually wide — from $10.34 up to $200. The median sits at $53.95, which is a better benchmark than the average since the spread is so large. The most populated bracket is $50 – $100 (39% of listings). Premium pricing with low competition is a strong position — buyers searching this keyword expect quality and are willing to pay. Lean into detailed product descriptions and professional photography.
Ranking difficulty
With a difficulty score of 10/100, 'tulsi mala' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'tulsi mala' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'tulsi necklace' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'tulsi mala'
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Top Etsy listings for 'tulsi mala'
Sample of 12 results
Tulsi Mala 8-9 mm Premium Beads, Tulasi Necklace 108 Prayer Mala, Krishna Japa mala, Basil Wood Bead Mala, India Prayer beads Hindu Mala
GempireIN
Tulsi Mala 108 Beads • Knotted Tulsi Rosary • Natural Wood Japa Mala for Meditation & Prayer • Vrindavan Tulsi Beads • Hindu Spiritual Mala
spiritualworldstudio
Sterling Silver Tulsi Mala Necklace: Vrindavan Kanthimala
GopalisLittleShop
Tulsi Mala Necklace - Decreasing bead size - 108 Prayer beads Knotted Tulsi Japa mala, Wood mala, India Krishna Prayer mala Meditation Mala
GempireIN
Handmade Tulsi Mala, 108 Beads - The CORE Meditation Hindu Rosary ISKCON Krishna prayer bead
rudrakshagems
Natural Tulsi Mala 108 Beads | Handmade Japa Mala for Meditation & Prayer | Tulsi Wood Rosary | Spiritual Hindu Necklace | Krishna Chanting
spiritualworldstudio
Handmade Tulsi Mala: Natural Wood Japa Beads, Yoga Necklace
KSBJewels
Tulsi mala kanthimala with Moonstone
TulasiAndPearls
Original Tulsi Mala 108 Beads For Meditation
TulasiTribe
Tulsi Mala Kanthi: Holy Basil Prayer Beads, Vaishnav Iskcon Meditation (32/48 Inch)
ArtisanCraftedJewelz
XL 108 Tulsi Mala Necklace (Raw Cut)
theROROshop
Handmade Tulsi Mala: Natural Wood Yoga Meditation Necklace
KSBJewels
Frequently asked questions about 'tulsi mala'
How much search demand does 'tulsi mala' get?
'tulsi mala' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (82%) comes from India.
How saturated is the market for 'tulsi mala'?
There are 1,626 Etsy listings competing for 'tulsi mala'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'tulsi mala' worth targeting for my Etsy shop?
'tulsi mala' has a keyword difficulty of 10/100 (easy). Combined with a median product price of $53.95, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'tulsi mala' products?
Prices for 'tulsi mala' products range from $10.34 to $200. The median is $53.95 and the average is $57.41. 39% of listings fall in the $50 – $100 range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.
Which countries have the most demand for 'tulsi mala'?
India generates 82% of searches for 'tulsi mala'. Since India dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'tulsi mala'?
Since 'tulsi mala' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'tulsi mala' include 'tulsi necklace' and 'japa mala'.
How commercially valuable is 'tulsi mala'?
The cost per click for 'tulsi mala' is $0.06. High ad competition combined with a median product price of $53.95 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'tulsi mala' seasonal or trending?
Search volume rose 82% between July 2025 and June 2026. A 82% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around June 2026.
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