Keyword Overview Updated Jan 19, 2026

tourism

'tourism' is a highly searched keyword with 450,000 average monthly searches. It has moderate competition on Etsy with 29,031 listings targeting the keyword. Search interest dropped 18% between July 2025 and June 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 26/100, 'tourism' is relatively easy to rank for because the 450,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.45 and $750, with most priced around $13.72. The estimated cost per click for 'tourism' is $1.40 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

450,000

High volume

Competition

34,205

Medium competition

Cost Per Click

$1.40

Low ad competition

Keyword Difficulty

26/100

Easy

'tourism' Search Trend

MonthSearches
July 2025450,000
August 2025450,000
September 2025450,000
October 2025368,000
November 2025368,000
December 2025368,000
January 2026550,000
February 2026450,000
March 2026550,000
April 2026450,000
May 2026368,000
June 2026368,000

How Much Does 'tourism' Cost on Etsy?

Under $10 36%
$10 – $25 41%
$25 – $50 16%
$50 – $100 4%
$100+ 4%

56 listings · USD

Search Volume by Country

450,000
USA 60,500
13%
EU 33,100
7%
UK 22,200
5%
AUS 12,100
3%
OTHER 322,100
72%

Competition by Country

34,205
USA 19,247
56%
UK 6,931
20%
EU 5,246
15%
CAN 2,279
7%
AUS 483
1%
IND 19
0%
OTHER 0
0%

How to Rank for 'tourism' on Etsy

Target the Right Market

United States leads both search demand (13%) and competition (56%) for 'tourism', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'tourism' is unusually wide — from $2.45 up to $750. The median sits at $13.72, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 41% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 26/100, 'tourism' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'tourism' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'travel' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'tourism'

Top Etsy Listings for 'tourism'

sample of 12 results
Watercolor Travel clipart, Summer Holiday, Vacation clipart, Tourism clipart, Planner clipart, Adventure clipart, PNG, Airplane Camera Globe

Watercolor Travel clipart, Summer Holiday, Vacation clipart, Tourism clipart, Planner clipart, Adventure clipart, PNG, Airplane Camera Globe

$6.00 1,789 22,268

PatternPalette

Cannes Vintage Travel Print | France Retro Tourism Poster

Cannes Vintage Travel Print | France Retro Tourism Poster

£5.90 1,004 14,673

LakesideStudioPrints

Watercolor Travel Clipart: Adventure, Vacation, Tourism (PNG)

Watercolor Travel Clipart: Adventure, Vacation, Tourism (PNG)

$5.50 686 9,219

StudioPaperElephant

200 Travel Inspiration Videos | HD Tourism Stock Footage Films | High Quality Culture Countries Beautiful Landscape Destinations Bundle HQ

200 Travel Inspiration Videos | HD Tourism Stock Footage Films | High Quality Culture Countries Beautiful Landscape Destinations Bundle HQ

£6.99 175 3,016

ParagonDigitalHub

Tourism Print by Taylor C Adams

Tourism Print by Taylor C Adams

$35.00 118 3,886

TaylorCAdamsArt

Whitby Seaside Tourism Style Print

Whitby Seaside Tourism Style Print

£9.00 58 845

SweetpeaAndRascal

Thai Elephant Charm , Thailand Tourism Charm Fit For Pandora Bracelet , 100% Genuine 925 Sterling Silver Charm , Best Gifts

Thai Elephant Charm , Thailand Tourism Charm Fit For Pandora Bracelet , 100% Genuine 925 Sterling Silver Charm , Best Gifts

$27.00 36 515

Allxcreative

Ambleside Vintage Tourism Style Print

Ambleside Vintage Tourism Style Print

£9.00 35 828

SweetpeaAndRascal

1926 - Vintage Tourism Poster, London Underground, "Kew Gardens"

1926 - Vintage Tourism Poster, London Underground, "Kew Gardens"

$24.00 29 637

VMGraphicsandPrints

20 Travel, Adventure, Tourism Instagram Story/ Highlight Icons, Social Media Icons, Instagram story sticker, blogger & influencer template

20 Travel, Adventure, Tourism Instagram Story/ Highlight Icons, Social Media Icons, Instagram story sticker, blogger & influencer template

€7.50 27 1,246

StudioKIllustration

Nasa Space Tourism Posters - Wall Art for Home, Office, School, Classroom Wall - Mars - Visit The Historic Sites - Multiple Tours Available

Nasa Space Tourism Posters - Wall Art for Home, Office, School, Classroom Wall - Mars - Visit The Historic Sites - Multiple Tours Available

$16.99 25 310

boomeks

Travel Logo, tourism logo, round circle teal gold logo design, holiday trip logo, travel business logo, travel agency logo, vector logo

Travel Logo, tourism logo, round circle teal gold logo design, holiday trip logo, travel business logo, travel agency logo, vector logo

$20.00 23 810

BlackCatLogos

Frequently Asked Questions About 'tourism'

'tourism' receives 450,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 29,031 Etsy listings competing for 'tourism'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'tourism' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'tourism' products range from $2.45 to $750. The median is $13.72 and the average is $33.26. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 41% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 13% of searches for 'tourism'. European Union and United Kingdom also show meaningful demand.

Since 'tourism' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'tourism' include 'travel' and 'travel poster'.

The cost per click for 'tourism' is $1.40. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'tourism'

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