Keyword Overview Updated Jul 20, 2026

tokyo fashion

'tokyo fashion' is a highly searched keyword with 5,400 average monthly searches. It has relatively low competition on Etsy with only 4,985 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 29/100, 'tokyo fashion' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $1 and $389.99, with most priced around $31.99. The estimated cost per click for 'tokyo fashion' is $1.23 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly Search Volume

5,400

High volume

Competition

4,985

Low competition

Cost Per Click

$1.23

Medium ad competition

Keyword Difficulty

29/100

Easy

'tokyo fashion' Search Trend

MonthSearches
July 20254,400
August 20255,400
September 20255,400
October 20255,400
November 20255,400
December 20259,900
January 20268,100
February 20265,400
March 20266,600
April 20266,600
May 20265,400
June 20264,400

How Much Does 'tokyo fashion' Cost on Etsy?

Under $10 13%
$10 – $25 24%
$25 – $50 43%
$50 – $100 8%
$100+ 12%

75 listings · USD

Search Volume by Country

5,400
USA 1,900
35%
OTHER 3,500
65%

Competition by Country

4,985
USA 3,205
64%
OTHER 1,780
36%

How to Rank for 'tokyo fashion' on Etsy

Target the Right Market

United States leads both search demand (35%) and competition (64%) for 'tokyo fashion', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'tokyo fashion' is unusually wide — from $1 up to $389.99. The median sits at $31.99, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 29/100, 'tokyo fashion' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'tokyo fashion' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'japanese streetwear' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'tokyo fashion'

Top Etsy Listings for 'tokyo fashion'

sample of 12 results
Tokyo Print - Framed Fine Art Photo, Tokyo Fashion Print, Street Photography, Black and White Photo, Japan Print, Oversized Chic Wall Art

Tokyo Print - Framed Fine Art Photo, Tokyo Fashion Print, Street Photography, Black and White Photo, Japan Print, Oversized Chic Wall Art

A$100.00 80 1,188

StudioPalms

Mini vinyl Anime stickers / Harajuku Kawaii character / Harajuku / Tokyo fashion stickers set / aesthetic stickers | bullet journal |

Mini vinyl Anime stickers / Harajuku Kawaii character / Harajuku / Tokyo fashion stickers set / aesthetic stickers | bullet journal |

£2.00 55 565

didistickers

Anime girl genshin Vinyl stickers / Harajuku / Tokyo fashion stickers set / aesthetic stickers | bullet journal | Diary stickers

Anime girl genshin Vinyl stickers / Harajuku / Tokyo fashion stickers set / aesthetic stickers | bullet journal | Diary stickers

£2.00 49 498

didistickers

PREMIUM Japanese Waves Oversize Snow Washed T-Shirt, Japanese Pattern, High Quality Shirt, Japanese Aesthetic, Tokyo Fashion, Streetwear

PREMIUM Japanese Waves Oversize Snow Washed T-Shirt, Japanese Pattern, High Quality Shirt, Japanese Aesthetic, Tokyo Fashion, Streetwear

$45.86 27 383

UndergroundCultureCA

Haraju-Qts, A Tokyo Fashion Lookbook

Haraju-Qts, A Tokyo Fashion Lookbook

£5.00 19 186

SarmandersStuff

Carte de voeux Mode Femme Fleurs Paris, London, New York, Tokyo, Rome, Amsterdam, Illustration Collage Cyanotype, Carte d'Art artisanale

Carte de voeux Mode Femme Fleurs Paris, London, New York, Tokyo, Rome, Amsterdam, Illustration Collage Cyanotype, Carte d'Art artisanale

€7.00 18 2,045

AudreyWildgarden

Tokyo Street T-Shirt, Comfort Colors® Japanese Streetwear Tee, Urban Aesthetic Graphic Top, Anime Style Shirt, Trendy City Fashion Tee

Tokyo Street T-Shirt, Comfort Colors® Japanese Streetwear Tee, Urban Aesthetic Graphic Top, Anime Style Shirt, Trendy City Fashion Tee

$30.00 17 147

MorseApparel

Shinjuku Tokyo Boxy Premium Cotton Hoodie, Japanese Streetwear, Tokyo Fashion Trend, Faded Designer Hoodie, Golden Gai

Shinjuku Tokyo Boxy Premium Cotton Hoodie, Japanese Streetwear, Tokyo Fashion Trend, Faded Designer Hoodie, Golden Gai

$103.40 15 148

UndergroundCultureCA

Tokyo Sweatshirt. Tokyo Japan Sweatshirt. Aesthetic. Aesthetic Sweatshirt. Oversized Sweatshirt. Unisex Sweatshirt. Japanese Fashion.

Tokyo Sweatshirt. Tokyo Japan Sweatshirt. Aesthetic. Aesthetic Sweatshirt. Oversized Sweatshirt. Unisex Sweatshirt. Japanese Fashion.

$35.00 13 138

HUVEY

Vintage Ginza Kanematsu Red Patent Leather Dome Satchel | Made in Japan | Japanese Luxury Handbag | 1990s Designer Bag | Tokyo Fashion

Vintage Ginza Kanematsu Red Patent Leather Dome Satchel | Made in Japan | Japanese Luxury Handbag | 1990s Designer Bag | Tokyo Fashion

$220.00 12 135

KonaSnaxx

Tokyo Fashion clipart commercial use, Japanese girls clip art, feminine funky cool clothes, couture luxe street fashion instant download

Tokyo Fashion clipart commercial use, Japanese girls clip art, feminine funky cool clothes, couture luxe street fashion instant download

$4.39 10 338

DurianDesigns

Fashion Cities Print, Paris Fashion, New York Fashion, Milan, London, Tokyo, Fashion Capitals, Fashion Decor, Fashion Print, Runway Fashion

Fashion Cities Print, Paris Fashion, New York Fashion, Milan, London, Tokyo, Fashion Capitals, Fashion Decor, Fashion Print, Runway Fashion

$5.85 6 46

CierraRoseDesign

Frequently Asked Questions About 'tokyo fashion'

'tokyo fashion' receives 5,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 4,985 Etsy listings competing for 'tokyo fashion'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'tokyo fashion' has a keyword difficulty of 29/100 (easy). Combined with a median product price of $31.99, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'tokyo fashion' products range from $1 to $389.99. The median is $31.99 and the average is $50.51. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 43% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

United States generates 35% of searches for 'tokyo fashion'.

Since 'tokyo fashion' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'tokyo fashion' include 'japanese streetwear' and 'japanese fashion'.

The cost per click for 'tokyo fashion' is $1.23. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords Related to 'tokyo fashion'

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