Keyword Overview

toilet

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Monthly Search Volume

2,240,000

High volume

Competition

114,409

High competition

Cost Per Click

$1.30

High ad competition

Keyword Difficulty

38/100

Moderate

'toilet' Search Trend

MonthSearches
May 20252,740,000
June 20252,240,000
July 20252,240,000
August 20252,740,000
September 20252,240,000
October 20252,240,000
November 20251,830,000
December 20252,240,000
January 20262,240,000
February 20261,830,000
March 20262,240,000
April 20262,240,000

Search Volume by Country

2,240,000
UK 301,000
13%
USA 301,000
13%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 1,638,000
73%

Competition by Country

114,409
USA 68,418
60%
UK 18,950
17%
AUS 2,081
2%
CAN --
--
EU --
--
IND --
--
OTHER 24,960
22%

How to Rank for 'toilet' on Etsy

Target the Right Market

Search demand for 'toilet' is strongest in United Kingdom (13%), but most competing listings come from sellers in United States (60%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 38/100, 'toilet' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.30 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'toilet' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'toilet'

Frequently Asked Questions About 'toilet'

'toilet' receives 2,240,000 monthly searches globally. That's substantial demand, but with 114,409 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 114,409 Etsy listings competing for 'toilet'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (60%), while demand is strongest in United Kingdom — a gap worth exploiting.

'toilet' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United Kingdom generates 13% of searches for 'toilet'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'toilet' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'toilet' is $1.30. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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