this or that

'this or that' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 1 Etsy listings competing for 'this or that'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'this or that' has a keyword difficulty of 7/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 30% of searches for 'this or that'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'this or that' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'this or that' is $0.05. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2025.