this is the way

'this is the way' receives 40,500 monthly searches globally. That's substantial demand, but with 244,566 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 244,566 Etsy listings competing for 'this is the way'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'this is the way' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 30% of searches for 'this is the way'.

Place 'this is the way' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

Search volume rose 83% between July 2025 and June 2026. A 83% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.