sympathy
'sympathy' is a highly searched keyword with 246,000 average monthly searches. It has heavy competition on Etsy with 216,726 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 44/100, ranking for 'sympathy' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $93, with most priced around $21.90. The estimated cost per click for 'sympathy' is $1.17 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
246,000
Competition
222,233
Cost Per Click
$1.17
Keyword Difficulty
44/100
Moderate
'sympathy' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 246,000 |
| September 2025 | 368,000 |
| October 2025 | 301,000 |
| November 2025 | 246,000 |
| December 2025 | 246,000 |
| January 2026 | 301,000 |
| February 2026 | 246,000 |
| March 2026 | 246,000 |
| April 2026 | 246,000 |
| May 2026 | 201,000 |
| June 2026 | 201,000 |
| July 2026 | 201,000 |
How Much Does 'sympathy' Cost on Etsy?
87 listings · USD
Search Volume by Country
246,000Competition by Country
222,233How to Rank for 'sympathy' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (84%) for 'sympathy', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'sympathy' is unusually wide — from $1 up to $93. The median sits at $21.90, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 44/100, 'sympathy' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.17 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'sympathy' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'sympathy gift' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'sympathy'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'sympathy'
sample of 12 results
Memorial Listen to the Wind Chime | Sympathy Wind Chime | In Memory of Windchime | Personalized Bereavement Gift | Custom Memorial Gifts
28Collective
Personalized Dog Loss Sympathy Gift, Custom Dog Memorial Suncatcher, Pet Memorial Gift, Loss of Dog Gift, Dog Remembrance Gift
Bilumie
wing sun catcher Sympathy gift, poem card Memorial suncatcher, wing sympathy gift, loss of mom, mother, dad, brother, sister. Personalized
smmade
Hug in a box (with sympathy/ comfort/ sorry for your loss card)
SpeakeDesigns
Sympathy Gift Box, Care Package For Her, Care Package, Sending Love and Hugs, Thinking of you Gift Box, Hygge Gift Box With Blanket
UntieTheBowGifts
Personalized Memorial Stone: Concrete Burial Marker, Sympathy Gift, Colorful Wild Flowers
PrintStoneCo
Personalized Cross Memorial Stone - Sympathy - Condolences - Garden Marker - Personalized Memorial Gift
LetsMakeMemoriesUS
Unique Sympathy Gift | Memorial Bird Bath | Garden Remembrance Gifts | Personalized In Memory of Bird Bath | Custom Bereavement Gifts
28Collective
Sympathy Gift Wherever a beautiful soul.. Winnie the Pooh Bereavement Ceramic Ornament
BloomKeepsakes
A Limb Has Fallen Sympathy Gift, Memorial Frame, Loss Of Loved One, Bereavement Gift, Memorial Gift, Memorial Shadow Box, Bereavement Gift
JSDelightfulDesigns
Personalised Baby Loss Card, Miscarriage Card, Sympathy Card, Baby Loss, Stillbirth, Thinking of You Card, Keepsake Baby Loss Card,Sorry-032
ColouredYarnLtd
Baby Memorial Ornament, Miscarriage Ornament, Stillbirth Keepsake, Sympathy Gift, Baby Loss Ornament, Loss Of Baby Gift, Baby Ultrasound
EuforiaGiftsUS
Frequently Asked Questions About 'sympathy'
'sympathy' receives 246,000 monthly searches globally. That's substantial demand, but with 216,726 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
There are 216,726 Etsy listings competing for 'sympathy'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'sympathy' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'sympathy' products range from $1 to $93. The median is $21.90 and the average is $25.15. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 45% of searches for 'sympathy'.
Since 'sympathy' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'sympathy' include 'sympathy gift' and 'bereavement gift'.
The cost per click for 'sympathy' is $1.17. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 18% between August 2025 and July 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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