Keyword Overview

swivel

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Monthly Search Volume

90,500

High volume

Competition

51,772

Medium competition

Cost Per Click

$1.08

Low ad competition

Keyword Difficulty

39/100

Moderate

'swivel' Search Trend

MonthSearches
May 202590,500
June 202590,500
July 202590,500
August 202590,500
September 202590,500
October 202590,500
November 202590,500
December 202590,500
January 2026110,000
February 202674,000
March 202690,500
April 202690,500

Search Volume by Country

90,500
USA 27,100
30%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 63,400
70%

Competition by Country

51,772
USA 22,934
44%
UK 2,677
5%
CAN 1,660
3%
AUS 547
1%
EU --
--
IND --
--
OTHER 23,954
46%

How to Rank for 'swivel' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (44%) for 'swivel', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 39/100, 'swivel' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.08 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'swivel' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'swivel'

Frequently Asked Questions About 'swivel'

'swivel' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 51,772 Etsy listings competing for 'swivel'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'swivel' has a keyword difficulty of 39/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 30% of searches for 'swivel'.

Since 'swivel' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'swivel' is $1.08. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

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