Keyword Overview Updated Aug 17, 2026

supplements

'supplements' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 35,735 listings targeting the keyword. Search demand held steady between August 2025 and July 2026 with no major seasonal swings. With a keyword difficulty of 29/100, 'supplements' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $3.23 and $160, with most priced around $30. The estimated cost per click for 'supplements' is $2.18 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

368,000

High volume

Competition

35,735

Medium competition

Cost Per Click

$2.18

High ad competition

Keyword Difficulty

29/100

Easy

'supplements' Search Trend

MonthSearches
August 2025368,000
September 2025368,000
October 2025368,000
November 2025368,000
December 2025368,000
January 2026450,000
February 2026368,000
March 2026450,000
April 2026450,000
May 2026368,000
June 2026450,000
July 2026368,000

How Much Does 'supplements' Cost on Etsy?

Under $10 18%
$10 – $25 27%
$25 – $50 32%
$50 – $100 11%
$100+ 11%

71 listings · USD

Search Volume by Country

368,000
USA 90,500
25%
UK 27,100
7%
OTHER 250,400
68%

Competition by Country

35,735
USA 22,872
64%
UK 4,789
13%
OTHER 8,074
23%

How to Rank for 'supplements' on Etsy

Target the Right Market

United States leads both search demand (25%) and competition (64%) for 'supplements', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'supplements' is unusually wide — from $3.23 up to $160. The median sits at $30, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (32% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 29/100, 'supplements' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'supplements' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'herbal supplement' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'supplements'

Top Etsy Listings for 'supplements'

sample of 12 results
Magnesium Glycinate 650mg Capsules Max Strength Magnesium Supplement Highly Absorbable Pure Powder Vegan

Magnesium Glycinate 650mg Capsules Max Strength Magnesium Supplement Highly Absorbable Pure Powder Vegan

£16.87 525 18,120

UKmotherNature

Lion's Mane Tincture double extraction Vermont mushroom natural medicinal dual extract supplement herbal fungus tea powder free shipping

Lion's Mane Tincture double extraction Vermont mushroom natural medicinal dual extract supplement herbal fungus tea powder free shipping

$16.00 444 13,239

OctagonFarm

Wombaroo Sugar Glider High Protein Supplement 220g

Wombaroo Sugar Glider High Protein Supplement 220g

$19.95 431 31,902

thepamperedglider

High Potency Vegan D3 K2 B12 Supplement: 10000mcg

High Potency Vegan D3 K2 B12 Supplement: 10000mcg

£11.11 261 13,583

UKmotherNature

Fenugreek Seed Capsules, 500mg Vegan Capsules, FREE Shipping, No Fillers, Non GMO, Herbal Supplements

Fenugreek Seed Capsules, 500mg Vegan Capsules, FREE Shipping, No Fillers, Non GMO, Herbal Supplements

$7.50 231 4,067

ShopEarthFolk

Medication Tracker Log Chart, Kids Medicine Schedule, Editable Health Planner, Pill Vitamin Tracking List, Supplement Calendar Template

Medication Tracker Log Chart, Kids Medicine Schedule, Editable Health Planner, Pill Vitamin Tracking List, Supplement Calendar Template

$3.50 115 5,599

HelloRainbowPrints

Mimosa Tincture | Albizia julibrissin | Organic Herbal Extract | Herbal Supplement

Mimosa Tincture | Albizia julibrissin | Organic Herbal Extract | Herbal Supplement

$13.99 49 1,331

GardenofpEden

Math Grades 3-5 Mega Bundle | Printable Worksheets | Supplemental Practice | Addition | Subtraction | Division | Multiplication

Math Grades 3-5 Mega Bundle | Printable Worksheets | Supplemental Practice | Addition | Subtraction | Division | Multiplication

$9.95 38 1,960

KidsEduStudio

Florida Auto Repair Invoice Template WORD, Auto Repair Estimate, Insurance Supplement Request Form, Auto Repair Invoice Software Work Around

Florida Auto Repair Invoice Template WORD, Auto Repair Estimate, Insurance Supplement Request Form, Auto Repair Invoice Software Work Around

$6.66 29 2,908

MayberryUnlimited

Mucuna Pruriens Seed, Velvet Bean, Wild harvested, Black bean, High Potency Natural Supplement

Mucuna Pruriens Seed, Velvet Bean, Wild harvested, Black bean, High Potency Natural Supplement

$6.80 27 3,534

GoldenLeafNaturals

Lutein Zeaxanthin Bilberry Supplement: Eye Health, 120 Vegan Capsules

Lutein Zeaxanthin Bilberry Supplement: Eye Health, 120 Vegan Capsules

$16.75 24 1,906

VitaCosmoX

Essential Nutrients and Minerals Cheat Sheet: Supplement Reference Guide and Nutrition Facts Food List, High Quality PDF, Instant Access

Essential Nutrients and Minerals Cheat Sheet: Supplement Reference Guide and Nutrition Facts Food List, High Quality PDF, Instant Access

$3.23 13 714

GrowzaleOfficial

Frequently Asked Questions About 'supplements'

'supplements' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 35,735 Etsy listings competing for 'supplements'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'supplements' has a keyword difficulty of 29/100 (easy). Combined with a median product price of $30, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'supplements' products range from $3.23 to $160. The median is $30 and the average is $40.92. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

United States generates 25% of searches for 'supplements'.

Since 'supplements' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'supplements' include 'herbal supplement' and 'supplement'.

The cost per click for 'supplements' is $2.18. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

Keywords Related to 'supplements'

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