Keyword Overview

stone turquoise

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Monthly Search Volume

40,500

High volume

Competition

323,819

High competition

Cost Per Click

$0.44

High ad competition

Keyword Difficulty

52/100

Moderate

'stone turquoise' Search Trend

MonthSearches
August 202549,500
September 202549,500
October 202549,500
November 202540,500
December 202540,500
January 202649,500
February 202640,500
March 202640,500
April 202640,500
May 202640,500
June 202640,500
July 202640,500

Search Volume by Country

40,500
OTHER 40,500
100%

Competition by Country

323,819
OTHER 323,819
100%

How to Rank for 'stone turquoise' on Etsy

Target the Right Market

The market for 'stone turquoise' is heavily concentrated in Others, which accounts for 100% of searches and 100% of competition. Sellers targeting this keyword should prioritize Others shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 52/100, 'stone turquoise' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'stone turquoise' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'stone turquoise'

Frequently Asked Questions About 'stone turquoise'

'stone turquoise' receives 40,500 monthly searches globally. That's substantial demand, but with 323,819 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 323,819 Etsy listings competing for 'stone turquoise'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'stone turquoise' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'stone turquoise'. Since Others dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'stone turquoise' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'stone turquoise' is $0.44. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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