Keyword Overview

sterling brooch

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Monthly Search Volume

170

Low volume

Competition

82,301

High competition

Cost Per Click

$0.33

Medium ad competition

Keyword Difficulty

72/100

Hard

'sterling brooch' Search Trend

MonthSearches
April 2025110
May 2025110
June 2025110
July 2025110
August 2025110
September 2025140
October 2025170
November 2025210
December 2025210
January 2026210
February 2026260
March 2026390

Search Volume by Country

170
UK 10
6%
AUS --
--
CAN --
--
EU --
--
IND --
--
USA --
--
OTHER 160
94%

Competition by Country

82,301
USA 60,593
74%
UK 8,611
10%
AUS 721
1%
CAN --
--
EU --
--
IND --
--
OTHER 12,376
15%

How to Rank for 'sterling brooch' on Etsy

Target the Right Market

Search demand for 'sterling brooch' is strongest in United Kingdom (6%), but most competing listings come from sellers in United States (74%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 72/100, 'sterling brooch' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'sterling brooch' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'sterling brooch'

Frequently Asked Questions About 'sterling brooch'

'sterling brooch' receives 170 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 82,301 Etsy listings competing for 'sterling brooch'. With a difficulty score of 72/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (74%), while demand is strongest in United Kingdom — a gap worth exploiting.

'sterling brooch' has a keyword difficulty of 72/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United Kingdom generates 6% of searches for 'sterling brooch'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'sterling brooch' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'sterling brooch' is $0.33. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 255% between April 2025 and March 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around March 2026.

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