states
'states' is a highly searched keyword with 1,500,000 average monthly searches. It has heavy competition on Etsy with 191,922 listings targeting the keyword. Search interest dropped 19% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 41/100, ranking for 'states' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.75 and $249.99, with most priced around $15. The estimated cost per click for 'states' is $4.15 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
1,500,000
Competition
191,922
Cost per click
$4.15
Keyword difficulty
41/100
Moderate
'states' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 1,500,000 |
| October 2025 | 1,500,000 |
| November 2025 | 1,500,000 |
| December 2025 | 1,500,000 |
| January 2026 | 1,500,000 |
| February 2026 | 1,500,000 |
| March 2026 | 1,500,000 |
| April 2026 | 1,500,000 |
| May 2026 | 1,500,000 |
| June 2026 | 1,220,000 |
| July 2026 | 1,000,000 |
| August 2026 | 1,220,000 |
How much does 'states' cost on Etsy?
83 listings · USD
Search volume by country
1,500,000Competition by country
191,922How to rank for 'states' on Etsy
Target the right market
United States leads both search demand (25%) and competition (81%) for 'states', but neither is overwhelmingly dominant.
Price competitively
The price range for 'states' is unusually wide — from $0.75 up to $249.99. The median sits at $15, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 41/100, 'states' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $4.15 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'states' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'united states' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'states'
Generate Tags
Find the best tags to pair with 'states' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'states' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'states' from scratch
Open toolVideo Generator
Turn your 'states' product photos into a listing video
Open toolTop Etsy listings for 'states'
Sample of 12 results
USA Photo Map - 50 States Travel Map Gift
ThunderBunnyLabs
United States Map Poster from the 1960s
MichiganStudio
Laser Ready Files layered United States of America Flag Digital File SVG DXF AI
ZNCSTUDIO
Scratch Off USA Travel Map Sticker: 50 States Tracker Vinyl Decal, Planner Scrapbook Sticker
DestinationsTrekked
50 American states Bundle SVG. Laser cut file for Glowforge Cricut Silhouette, Mandala Svg Dxf Ai Pdf Cdr, INSTANT DOWNLOAD
CutToday
50 USA States Custom Canva Frames, Individual State Design, Editable Canva Template, Canva Frames of American States, Canva US States
DesignAndCrafty
United States Airforce logo emblem Vector SVG, pdf, dxf, ai, png, eps
EnduringObstacles
Maternity Mommy OH and baby IO handsewn black tshirt, Great gift for a BUCKEYE mom-to-be
twinzzshop
50 States Scratch Off Map, Scratch off Poster, US State Map Scratch off, Travels Map, solo traveler gifts, Wanderlust Scratch off
TrackYourAdventures
American Flag USA United States Flag | svg png dxf eps pdf | Layered by Color vector graphic design cut print dye sub laser digital files
SouthForkSVG
50 States Research Project | Homeschool | US Geography Worksheets | Social Studies Printables | Kindergarten | 1st Grade | 2nd Grade |
PreKtoPrimary
The Fifty States
BarelyMaps
Frequently asked questions about 'states'
How much search demand does 'states' get?
'states' receives 1,500,000 monthly searches globally. That's substantial demand, but with 191,922 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'states'?
There are 191,922 Etsy listings competing for 'states'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'states' worth targeting for my Etsy shop?
'states' has a keyword difficulty of 41/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'states' products?
Prices for 'states' products range from $0.75 to $249.99. The median is $15 and the average is $23.83. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 42% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'states'?
United States generates 25% of searches for 'states'.
How do I get my listing to rank for 'states'?
Since 'states' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'states' include 'united states' and 'usa'.
How commercially valuable is 'states'?
The cost per click for 'states' is $4.15. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'states' seasonal or trending?
Search volume dropped 19% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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