Keyword Overview

squishy toy

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Monthly Search Volume

90,500

High volume

Competition

9,779

Medium competition

Cost Per Click

$0.46

High ad competition

Keyword Difficulty

24/100

Easy

'squishy toy' Search Trend

MonthSearches
May 202574,000
June 202560,500
July 202560,500
August 202560,500
September 202560,500
October 202560,500
November 202590,500
December 2025110,000
January 202674,000
February 202690,500
March 2026201,000
April 2026246,000

Search Volume by Country

90,500
USA 33,100
37%
UK 9,900
11%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 47,500
52%

Competition by Country

9,779
USA 6,187
63%
UK 1,958
20%
AUS 274
3%
CAN --
--
EU --
--
IND --
--
OTHER 1,360
14%

How to Rank for 'squishy toy' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (63%) for 'squishy toy', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 24/100, 'squishy toy' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'squishy toy' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'squishy toy'

Frequently Asked Questions About 'squishy toy'

'squishy toy' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 9,779 Etsy listings competing for 'squishy toy'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'squishy toy' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 37% of searches for 'squishy toy'.

Since 'squishy toy' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'squishy toy' is $0.46. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 232% between May 2025 and April 2026. A 232% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.

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