sports apparel
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Monthly Search Volume
18,100
Competition
115,049
Cost Per Click
$1.15
Keyword Difficulty
48/100
Moderate
'sports apparel' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 8,100 |
| July 2025 | 8,100 |
| August 2025 | 12,100 |
| September 2025 | 14,800 |
| October 2025 | 22,200 |
| November 2025 | 9,900 |
| December 2025 | 9,900 |
| January 2026 | 90,500 |
| February 2026 | 6,600 |
| March 2026 | 8,100 |
| April 2026 | 6,600 |
| May 2026 | 6,600 |
Search Volume by Country
18,100Competition by Country
115,049How to Rank for 'sports apparel' on Etsy
Target the Right Market
The market for 'sports apparel' is heavily concentrated in United States, which accounts for 67% of searches and 93% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking Difficulty
With a difficulty score of 48/100, 'sports apparel' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.15 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'sports apparel' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'sports apparel'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'sports apparel'
'sports apparel' receives 18,100 monthly searches globally. That's substantial demand, but with 96,750 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.
There are 96,750 Etsy listings competing for 'sports apparel'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'sports apparel' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United States generates 67% of searches for 'sports apparel'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'sports apparel' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'sports apparel' is $1.15. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 19% between June 2025 and May 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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