sports apparel
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Monthly search volume
14,800
Competition
115,049
Cost per click
$1.35
Keyword difficulty
46/100
Moderate
'sports apparel' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 22,200 |
| November 2025 | 9,900 |
| December 2025 | 9,900 |
| January 2026 | 90,500 |
| February 2026 | 6,600 |
| March 2026 | 8,100 |
| April 2026 | 6,600 |
| May 2026 | 6,600 |
| June 2026 | 8,100 |
| July 2026 | 6,600 |
| August 2026 | 6,600 |
| September 2026 | 8,100 |
Search volume by country
14,800Competition by country
115,049How to rank for 'sports apparel' on Etsy
Target the right market
The market for 'sports apparel' is heavily concentrated in United States, which accounts for 82% of searches and 93% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking difficulty
With a difficulty score of 46/100, 'sports apparel' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.35 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'sports apparel' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'sports apparel'
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Open toolFrequently asked questions about 'sports apparel'
How much search demand does 'sports apparel' get?
'sports apparel' receives 14,800 monthly searches globally. That's substantial demand, but with 96,750 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (82%) comes from United States.
How saturated is the market for 'sports apparel'?
There are 96,750 Etsy listings competing for 'sports apparel'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'sports apparel' worth targeting for my Etsy shop?
'sports apparel' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'sports apparel'?
United States generates 82% of searches for 'sports apparel'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'sports apparel'?
Since 'sports apparel' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'sports apparel'?
The cost per click for 'sports apparel' is $1.35. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'sports apparel' seasonal or trending?
Search volume dropped 64% between October 2025 and September 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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