Keyword Overview

software and apps

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Monthly Search Volume

49,500

High volume

Competition

547

Low competition

Cost Per Click

$4.04

Low ad competition

Keyword Difficulty

10/100

Easy

'software and apps' Search Trend

MonthSearches
February 202560,500
March 202549,500
April 202549,500
May 202549,500
June 202560,500
July 202560,500
August 202549,500
September 202560,500
October 202549,500
November 202540,500
December 202540,500
January 202640,500

Search Volume by Country

49,500
USA 3,600
7%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 45,900
93%

Competition by Country

547
USA 431
79%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 116
21%

How to Rank for 'software and apps' on Etsy

Target the Right Market

United States leads both search demand (7%) and competition (79%) for 'software and apps', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 10/100, 'software and apps' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'software and apps' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'software and apps'

Frequently Asked Questions About 'software and apps'

'software and apps' receives 49,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 547 Etsy listings competing for 'software and apps'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'software and apps' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 7% of searches for 'software and apps'.

Place 'software and apps' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'software and apps' is $4.04. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume dropped 33% between February 2025 and January 2026. Demand peaked around February 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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