softshell jacket
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Monthly search volume
22,200
Competition
846
Cost per click
$0.91
Keyword difficulty
9/100
Easy
'softshell jacket' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 22,200 |
| October 2025 | 27,100 |
| November 2025 | 27,100 |
| December 2025 | 27,100 |
| January 2026 | 27,100 |
| February 2026 | 27,100 |
| March 2026 | 27,100 |
| April 2026 | 18,100 |
| May 2026 | 18,100 |
| June 2026 | 14,800 |
| July 2026 | 14,800 |
| August 2026 | 14,800 |
Search volume by country
22,200Competition by country
846How to rank for 'softshell jacket' on Etsy
Target the right market
Search demand for 'softshell jacket' is strongest in United States (24%), but most competing listings come from sellers in United Kingdom (62%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking difficulty
With a difficulty score of 9/100, 'softshell jacket' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'softshell jacket' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
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Open toolFrequently asked questions about 'softshell jacket'
How much search demand does 'softshell jacket' get?
'softshell jacket' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'softshell jacket'?
There are -- Etsy listings competing for 'softshell jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (62%), while demand is strongest in United States — a gap worth exploiting.
Is 'softshell jacket' worth targeting for my Etsy shop?
'softshell jacket' has a keyword difficulty of 9/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'softshell jacket'?
United States generates 24% of searches for 'softshell jacket'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'softshell jacket'?
Since 'softshell jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'softshell jacket'?
The cost per click for 'softshell jacket' is $0.91. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'softshell jacket' seasonal or trending?
Search volume dropped 33% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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