Keyword Overview

skin moisturizer

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Monthly Search Volume

27,100

High volume

Competition

75,590

High competition

Cost Per Click

$1.43

High ad competition

Keyword Difficulty

45/100

Moderate

'skin moisturizer' Search Trend

MonthSearches
July 202533,100
August 202527,100
September 202533,100
October 202533,100
November 202540,500
December 202533,100
January 202633,100
February 202627,100
March 202622,200
April 202622,200
May 202618,100
June 202614,800

Search Volume by Country

27,100
USA 14,800
55%
OTHER 12,300
45%

Competition by Country

75,590
USA 59,576
79%
AUS 954
1%
OTHER 15,060
20%

How to Rank for 'skin moisturizer' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (79%) for 'skin moisturizer', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 45/100, 'skin moisturizer' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.43 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'skin moisturizer' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'skin moisturizer'

Frequently Asked Questions About 'skin moisturizer'

'skin moisturizer' receives 27,100 monthly searches globally. That's substantial demand, but with 75,590 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from United States.

There are 75,590 Etsy listings competing for 'skin moisturizer'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'skin moisturizer' has a keyword difficulty of 45/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 55% of searches for 'skin moisturizer'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'skin moisturizer' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'skin moisturizer' is $1.43. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 55% between July 2025 and June 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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