self esteem

'self esteem' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 19,090 Etsy listings competing for 'self esteem'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'self esteem' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'self esteem' products range from $1.50 to $72. The median is $7.99 and the average is $12.73. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 65% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 25% of searches for 'self esteem'.

Since 'self esteem' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'self esteem' include 'therapy worksheets' and 'mental health'.

The cost per click for 'self esteem' is $1.38. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 45% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.